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10 Proven Lead Generation Strategies for Janitorial Services

Lead Generation Strategies for Janitorial Services

The cleaning and janitorial service industry is growing worldwide, and there is a huge demand for quality lead-generation strategies in this sector. According to a report from Yahoo Finance, the global cleaning industry is expected to reach $479.51 billion by 2027. Therefore, there is a huge opportunity in this sector for companies to grow.

Businesses are always looking for janitorial service companies to work on their facilities, whether in office spaces, the medical industry, educational institutions, industrial complexes, regulatory institutions, or other commercial complexes. There is always a huge demand for cleaning companies.

There is no alternative besides setting up janitorial appointments to grow your cleaning business. In an industry as competitive as the janitorial service sector, a strong lead generation strategy is not just beneficial; it’s essential. It’s the key to gaining an edge over your competitors and securing a larger share of the market.

In this blog post, we have come up with ten proven lead-generation strategies for janitorial service owners to grow their businesses.

1. Content Marketing

Effectiveness: 4/5

Growth: Slow

Cost: Low

Content marketing is a classic tool for generating leads for any business, especially for janitorial service providers. This marketing technique has been at the forefront of marketing techniques since the age of inspections, i.e., from the beginning of marketing. According to an article from Forbes, the projected value of content marketing will reach around $600 billion in 2024, a significant uptick from the previous year.

As digital marketing has taken prominence in today’s day and age, cleaning businesses cannot afford to brush off their online presence to grow their business and acquire new clients. This classic marketing method possesses several distinctive advantages:

  • Allows you to create credibility for your janitorial service.
  • Build a strong foundation for long-term traffic for your cleaning business.
  • Engage and educate your audience about your cleaning service
  • Helps the search engine algorithm rank higher on the search engine.
  • Boost your cleaning business’s brand awareness.

Content marketing can take the form of videos and blog posts. For your commercial cleaning service company, you can write a blog post to educate your audience on your website.  You may also create YouTube videos to maintain visual engagement and highlight the importance of commercial cleaning lead-generation services.

Your intended blog post and YouTube video can reach a more comprehensive set of audience, including your potential customers. After reviewing your blog post or viewing your video, future customers might feel confident and contact you to make the necessary inquiries. This may lead to a happy conversation and help generate a good lead for janitorial service providers.

2. Google Ads (PPC)

Effectiveness: 5/5

Growth: Medium

Cost: High

Google Ads, or PPC, which stands for Pay-Per-Click, is another digital marketing option for Janitorial Services to acquire leads. In this form of internet marketing, advertisers pay a fee each time their ads are clicked on a search engine page. The ads appear at the top of the search results page and are labeled as ‘ad’. Google PPC ads are typically used to attract visitors to your business sites rather than gaining those visitors through other forms of content marketing

The PPC advertising method is so effective that 90% of users will see your ad on the results page. This ad campaign possesses some distinctive benefits for cleaning service providers in acquiring quick leads for their businesses:

  • Quick way to gain prominence in the search engine result page for your cleaning business
  • Pay only for clicks you get for your company
  • Boost brand awareness of your service
  • good lead generation strategy to expand your cleaning business
  • Targeted ads campaigns according to your demographics, device type, and even time of day

While PPC ads are an effective digital marketing option for your janitorial service, their costs can go out of control. These ads only provide visibility as long as you pay for those clicks, and they do not contribute to the long-term benefits of your cleaning service. 

To run an effective PPC ad campaign, it is crucial to possess expertise in areas such as keyword research, crafting compelling ad copy, and setting appropriate bid levels. This method helps a lot to generate quality leads for your cleaning business.

3. Social Media Marketing & Management

Effectiveness: 4/5

Growth: High

Cost: Medium

Social media is another marketing platform for janitorial service providers to promote their business. According to WebFx, 94% of internet users have social media accounts; furthermore, average users spend approximately 28% of their internet time on various social media platforms. Thus, social media plays a vital role in marketing your janitorial business online.

Compelling infographics, high-quality visuals, and videos can aid significantly in acquiring new customers and expanding your business. Social media marketing and management possess some added advantages:

  • Improve brand awareness and visibility among users.
  • Opportunity to engage with the audience.
  • Positive impact on sales and marketing.
  • Build a community among your users.
  • Improved search engine results page.

Social media plays a pivotal role in marketing your business by creating engaging and compelling content. It is also an ideal platform to bring traffic to your commercial cleaning business website. Janitorial service providers can also partner with social media influencers to promote their businesses, which substantially increases their business awareness among other users.

4. Cold Calling

cold calling

Effectiveness: 4/5

Growth: High

Cost: Medium

Since the invention of the telephone, cold calling has been a crucial marketing aspect for cleaning service providers to generate quality leads. It has been a proven method for generating quality leads for janitorial services, improving sales, and educating potential customers. In this lead generation tactic, a person typically calls a potential client and discusses their organization and how the company could benefit from the services offered.

In telemarketing, cold calling has proven to be an effective tactic to initiate conversations and build relationships with potential clients for your cleaning business. There are several benefits to cold calling, which include:

  • Cold calling gives you an edge over your competitors.
  • You can easily measure your success and implement the right strategies to grow sales.
  • It helps to build relationships with your clients.
  • It is ten times more effective than email marketing.
  • It offers a higher ROI with a good conversion rate.

Generating quality leads through cold calling is a great way to boost your business, but it can easily have negative consequences if a proper strategy is not followed. You must do some pre-call research as well as warm up the caller before dialing the numbers. Business owners should also try to build a good rapport, use a local number, and start a conversation with a personalized script for their cleaning business. These aspects can create a negative impression about you, your calling ethics, and your brand image

5. Email Marketing

Effectiveness: 4/5

Growth: Medium

Cost: Low

Since the 1990s, email marketing has been at the forefront of email marketing strategies for attracting new clients for janitorial service providers. Email marketing usually involves sending emails to prospective clients to increase sales. This marketing technique has been an affordable solution and a great way to connect with customers. It also gives you the opportunity to engage with potential clients, improve your brand awareness, and increase sales lead generation.

Email marketing offers several advantages that every business should utilize to generate quality cleaning service leads. For any business looking to acquire new clients, this form of marketing provides significant benefits, such as:

  • Increasing your cleaning business’s website traffic,
  • Higher return on investment,
  • Strengthening relationships with customers,
  • Increasing brand awareness,
  • Immediate results to start your cleaning business,
  • More quality leads.

Although email marketing is a highly effective technique, it can fall short if the right strategies are not implemented. It is one of the most effective outbound lead generation methods. You should focus on targeting the right prospects and sending personalized emails. Your email copy should contain a personalized message that briefly states your intentions. Sending multiple follow-ups at intervals, conducting A/B testing, and following up with positive and nurturing responses will help your cleaning business grow significantly.

6. SEO Optimization

Effectiveness: 4.5/5

Growth: High

Cost: Medium

Since the revolutionization of the search engine, many businesses, including janitorial services, have found this to be one of the most effective lead-generation tactics of the 21st century. The cleaning business is competitive; numerous businesses are vying for the same contracts. Thus, SEO provides a significant boost in attracting potential customers to your site.

Nowadays, almost all online experiences begin with a search engine. For any business to thrive, its website must rank higher on search engine results pages. SEO, or search engine optimization, is the tactic used to elevate a website’s position on these pages.

If your cleaning website ranks on the first page of Google, it will receive more traffic, resulting in more quality leads for your business. There are numerous advantages to SEO, some of which are listed below:

  • Increase your janitorial service business’s website’s visibility.
  • Reach a targeted audience that is searching for cleaning services in your local area.
  • Help build trust among your local audience.
  • Achieve a higher lead conversion rate for your business.
  • Drive traffic to your website organically.

To rank your website higher on the search engine and drive traffic to your website, you must implement several important SEO tactics, such as:

Local SEO

Local SEO refers to the strategy used by businesses to appear in local searches. According to a recent study, approximately 46% of Google searches are local, which means optimizing your website for local SEO can significantly increase your visitors. When someone searches for janitorial services online, Google prioritizes locally optimized sites in the search engine results pages, enhancing your chances of gaining organic leads.

Here are several strategies to enhance local SEO:

  • Adding your cleaning business to the local map.
  • Adding a location page to your website.
  • Creating local content.
  • Optimizing Name, Address, and Phone Number (NAP).
  • Listing your business in local directories.
  • Increasing participation in online local community activities.

GMB Profile

Creating a Google My Business (GMB) profile will help your website rank higher in search engine results. It also enables your business to appear on Google Maps. For anyone searching for cleaning businesses, a well-optimized GMB profile will significantly improve their visibility in search results.

To showcase your janitorial business on the map, you need to include your business name, address, photos, and other relevant information. Optimizing your GMB profile will increase organic traffic to your business website.

Writing Janitorial Business-Related Blogs

Your website should have a blog section dedicated to your janitorial business. This section allows you to optimize keywords related to janitorial and cleaning services, attracting visitors who need relevant information. Regularly updating your site with blog posts will help your website rank higher on search engine pages, thereby increasing your website traffic.

Link Building

Link building is another crucial aspect of attracting users searching for janitorial services to your site. Google routinely checks the links on a website to determine if they are reputable enough for citations. Link building also helps your site gain more referral traffic, thus increasing organic traffic and generating leads for your janitorial services.

Following the above-stated SEO strategy, you can generate more traffic to your janitorial service website and gain more organic leads.

7. Online Reviews and Testimonials

Effectiveness: 3.5/5

Growth: Low

Cost: Low

It is said that businesses are based on trust; thus, online reviews and testimonials play a big part in building credibility with future customers. Before hiring any janitorial service providers, customers tend to read and rely on online reviews about past work.

Online reviews and testimonials greatly aid in generating quality leads by showcasing how trustworthy and effective service providers are and how they have helped companies grow. There are quite a few advantages to posting testimonials for your future clients, which include:

  • Increasing trust and credibility for your janitorial service.
  • Improving brand reputation for your customers.
  • Showcasing valuable insights.
  • Forming a competitive advantage.
  • Allowing you to grow your business.

To build credibility, it is important to showcase genuine reviews to your future customers. You may reach out to satisfied customers to post a review on your website. You should also make it easy for customers to leave a review and, furthermore, respond to all reviews. You should also come forward to address any negative feedback and reply promptly to resolve those issues.

8. Lead Generation Website

Effectiveness: 4/5

Growth: High

Cost: Medium

A lead generation website is another excellent way to generate qualified commercial cleaning leads for your janitorial service. Such websites typically inform users about their brand and how they can positively assist visitors. These sites are so well-designed that visitors engage with the content and provide necessary information about their business needs.

Finding good quality leads for janitorial businesses is challenging, and thus, there are several advantages to having an effective lead generation website for every janitorial business:

  • Targeted online presence for your cleaning business.
  • Professional image and credibility for your brand.
  • Offers free consultations to attract potential clients.
  • Offering coupons and discounts on your services.
  • Free trial options.

To build a good lead generation website, several important factors must be considered. You must ensure that your website has a good UI/UX, meaning it should have an intuitive user interface and a seamless user experience. Therefore, choosing the right template is crucial for a successful lead generation website for a janitorial business.

You should also ensure that the website has attention-grabbing content, including well-crafted titles and subtitles. It is also crucial to ensure that your website is SEO-optimized so that visitors can easily find your site on search engines.

9. Local Advertisement

Effectiveness: 4/5

Growth: High

Cost: Medium

Local advertising is a powerful tactic for generating leads for janitorial services. This marketing method helps cleaning service providers obtain leads from specific geographical areas. By targeting local audiences, janitorial businesses can tailor their marketing efforts to reach those who may benefit from their services. This approach has proven to increase relevance, engagement, and conversion rates for cleaning businesses in targeted areas.

There are several benefits of local advertising that can aid janitorial businesses in gathering more quality leads, such as:

  • Increasing relevance in a specific geographic location
  • Building up community engagement
  • Achieving higher conversion rates
  • Building brand loyalty
  • Opening doors to strategic partnerships

As mentioned earlier, local advertising is an efficient tactic to generate quality leads. However, there are a few strategies that cleaning businesses must follow to achieve better results. They should choose the right platform, whether it be a magazine, local newspaper, radio station, or satellite TV, to assert their effectiveness in the local community. 

They should also leverage their local SEO strategy to increase their relevance in digital formats such as maps, local directories, and Google search results.

10. LinkedIn Lead Generation

Effectiveness: 4/5

Growth: High

Cost: Medium

LinkedIn is a powerful tool for generating quality janitorial service leads for both B2C and B2B businesses, offering unique benefits. By leveraging LinkedIn, companies can connect with potential clients, establish an online presence, and access valuable leads. This professional social media platform provides a distinct opportunity to connect with professionals who may require your janitorial services, setting it apart from other lead-generation methods.

This established marketing strategy offers valuable networking opportunities and possesses numerous advantages, such as:

  • Access to a professional audience.
  • Targeted audience delivery for your services.
  • High-quality janitorial leads.
  • Enhanced professional credibility.
  • Networking opportunities.
  • Larger scale and reach of operations.

In terms of LinkedIn lead generation for janitorial service providers, there are several strategies you must follow. Ensure that your LinkedIn company profile is comprehensive and up-to-date. Additionally, you should post articles, updates, and tips related to janitorial services. It is also important to leverage your networking abilities to connect with other professionals and gain insights about the industry. Encouraging and obtaining testimonials will also aid in acquiring quality leads for your janitorial service.Several tools are available on the Internet to generate high-quality leads from this professional networking site. These may include Sales Navigator,, ZoomInfo, and to generate leads for your janitorial services. 


Getting more leads for your janitorial service requires persistence, patience, and hard work. There is no alternative other than gaining quality leads to grow your cleaning business. There are many instances where you will face rejection if you do not obtain quality leads for your company. 

Thus, using the right leads to close deals will make things easier for janitorial service providers. Following the above ten proven strategies, one can easily generate quality leads. We understand that gaining leads can be tough and time-consuming. 

You can always get help from professionals like the Calling Agency, which has years of experience and expertise in providing quality leads for janitorial service providers. Their expert janitorial appointment setter will assist. They can handle all the tasks of janitorial appointment setting.

With years of experience, The Calling Agency has a proven track record in delivering quality leads, which is exactly the right formula to grow your cleaning business

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