Remote appointment setters can set pet insurance appointments, by knowing in-depth about pet insurance, what advantages come with the insurance, and what pet insurance competitor companies offer.
Pet insurance covers the veterinary fees if your pet is injured or becomes ill. In the U.S., one in three pets needs emergency veterinary treatment every year, and a pet receives emergency care every 2.5 seconds.
Pet insurance appointment setting helps pet insurance companies reach and convince pet owners to take pet insurance for their beloved pets. However, it is not an easy task to set appointments working as a remote appointment setter.
Well, don’t worry if you are struggling to set appointments for pet insurance effectively. This blog will teach eleven different strategies for remote appointment setters to set pet insurance appointments.
1. Know In-Depth About Pet Insurance
The first step to set pet insurance appointments is to know everything you can about pet insurance. You need to be able to explain what it is, how it works, what it covers, what it costs, and how it benefits pet owners and their furry friends.
You also need to be familiar with the different plans, options, and features that your company offers and how they compare to other competitors. The more you know about pet insurance, the more confident and credible you will sound when talking to potential customers.
Pet insurance plans come in various types, each offering different coverage options and benefits. Here are some common types of pet insurance plans:
- Accident-Only Plans: These plans cover injuries resulting from accidents, such as fractures, cuts, and ingestion of foreign objects. They do not cover illnesses or preventive care.
- Illness Plans: These plans cover the costs associated with diagnosing and treating illnesses. They may include coverage for chronic conditions, infections, and other non-accident-related health issues.
- Preventive Care Plans: These plans focus on routine and preventive care. This pet health insurance covers expenses like vaccinations, flea and tick prevention, dental cleanings, and annual check-ups. Some comprehensive plans may include preventive care as part of their coverage.
- Wellness Plans: Similar to preventive care plans, wellness plans cover routine veterinary visits and procedures. They may include vaccinations, spaying/neutering, dental care, and other preventive services.
- Lifetime Coverage: Lifetime coverage plans provide continuous coverage for chronic conditions throughout the pet’s life as long as the policy remains in force and premiums are paid.
2. Know About Your Competitor
You must be aware of what other pet insurance companies are offering and how they differ from your company. You also need to be able to handle any objections or questions that pet owners may have about your competitor. Highlight the advantages and benefits of choosing your company over them.
For example, you can mention the customer reviews, ratings, testimonials, awards, or accreditations that your company has received or the unique features or services that your company provides.
3. Try To Sell The Advantages That Comes With The Insurance
For a successful insurance appointment setting, you have to sell the advantages that come with the insurance. You need to focus on the value proposition and the emotional appeal of pet insurance rather than the technical details or the price.
Show pet owners how pet insurance can help them save money, avoid unexpected bills, protect their pets’ health, and give them peace of mind. Also, use stories, examples, statistics, or facts to back up your claims and make them more convincing.
4. Do In-depth Research On Pet’s
In-depth research on pets is important for setting pet insurance appointments. You need to ask relevant questions and listen carefully to the pet owners’ answers to learn more about their pet’s breed, age, health, lifestyle, and needs.
Use this information to personalize your pitch and tailor your offer to their specific situation. For example, you can mention the common health issues or risks that their pet’s breed may face or the average cost of veterinary care or treatment for their pet’s condition.
5. Sound Upbeat And Lively
Sounding upbeat and lively during appointment-setting conversations is crucial. You have to use a positive and enthusiastic tone of voice and convey your passion and excitement for pet insurance.
Use words and phrases that express your optimism, confidence, and urgency, such as “great,” “amazing,” “fantastic,” “wonderful,” “absolutely,” “definitely,” “right away,” “now,” or “today.” You also need to smile and laugh when appropriate and use humor and compliments to build connections and trust with the pet owners.
6. Do Not Sound Boring
The next step you have to consider in setting pet insurance appointments is not to sound boring. Avoid using jargon, acronyms, or technical terms that may confuse or overwhelm the pet owners. You must avoid using monotone, dull, or robotic voices that may bore or annoy the pet owners.
Furthermore, avoid repeating yourself or giving too much or too little information that may lose the pet owners’ interest or attention. You also need to vary your pitch, pace, and volume and use pauses, questions, and feedback to keep the conversation engaging and interactive.
7. Expect To Hear No
When you are cold calling for setting appointments, you have to be prepared for rejection and not take it personally or give up easily. Expecting to hear no will help you find cold-calling motivation after rejection.
You need to be respectful and polite and not argue or pressure the pet owners. Moreover, be persistent and follow up. Don’t let anyone stop you from trying again. Also, be optimistic and do not let anyone discourage you from pursuing other opportunities.
8. Don’t Expect Every Lead To Be Lay Downs
You should not expect every lead to be a laydown. Some leads may be ready for pre-set insurance appointments, and some may need time to think. You need to understand that not every lead will be ready, willing, or able to buy pet insurance. So, you may have to deal with different types of objections, challenges, or barriers.
You also need to be flexible and adaptable and not rely on a one-size-fits-all approach or script. Try to be creative and strategic. Use different techniques, methods, or tools to overcome the obstacles and close the deal.
9. Take Leads On Bulk
You need to generate a large and diverse pool of leads to work with. Don’t limit yourself to a few or specific sources. Use different channels and platforms to generate and capture leads, such as social media, email, website, blog, podcast, video, webinar, or referral.
Also, you need to use different criteria and filters to qualify and segment leads, such as location, budget, need, interest, or behavior.
10. Practice And Rehearse Your Script
As a pet insurance appointment setter, your most important task is to practice and rehearse your script. You must have a clear and concise script that covers the main points and benefits of pet insurance. This script guides the pet owners through the sales funnel.
You have to practice and rehearse your script regularly and not memorize or recite it word for word. It will give you confidence, and you will be able to convey all the key points during conversations effectively. Additionally, test and tweak your script based on the feedback and results. Never be afraid to improvise or customize it according to the situation.
11. Be Polite But Fearless
The final step to set pet insurance appointments is to be polite but fearless. You have to maintain professionalism and not offend or disrespect the pet owners. Along with that, be fearless and not be intimidated or afraid of the pet owners.
When you are asking for an appointment, be confident and bold. Prospects looking for pet insurance won’t agree to set an appointment if you sound timid. Also, you must be proactive and decisive. It will ensure you a better chance of closing the deal.
Final Thoughts
As a remote appointment setter for pet insurance, you know how challenging it can be to persuade pet owners to book a consultation with an agent. Pet insurance is not as popular or well-known as life insurance. So, many pet owners may not see the value or need for it.
However, with the right skills and strategies, you can set more pet insurance appointments and increase your conversion rate. So, follow the provided tips to improve your chances of getting more pet insurance appointments.
