Facing rejections during cold calls is a common scenario. However, you may get demotivated after receiving too many rejections. By clearing your head and embracing turndown, you can find cold calling motivation after rejection.
The cold calling approach has low success rates and is frequently met with rejection and negative responses from potential customers. Research shows that 60% of customers reject sale offers from a cold caller four times before saying yes.
It’s crucial to keep in mind that rejection is not a reflection of your worth or abilities. Each ‘no’ brings you one step closer to a ‘yes,’ and every rejection presents an opportunity for learning and personal growth.
So, how do you keep your spirits high and find the motivation to pick up the phone and make the next call, even after facing rejection? Let’s look at some strategies and tips to find cold calling motivation after rejection.
1. Focus On Accomplishing Something You Haven’t Yet
In cold calling services, it’s easy to get caught up in the cycle of rejection. However, one effective way to stay motivated is to shift your focus towards accomplishing something you haven’t yet. It could be a personal goal or a professional milestone you’ve been seeking.
Setting a goal you haven’t achieved can be a powerful motivator. It could be anything from making a certain number of calls daily, securing a new client, or improving your communication skills. The key is choosing a challenging yet achievable goal relevant to your role as a salesperson.
Having a clear goal provides a sense of direction and gives you a purpose. Each call you make is no longer just about selling a product or service but about getting one step closer to your goal. This shift in perspective can make the process more engaging and less daunting.
Moreover, achieving this goal can boost your confidence and reinforce your belief in your abilities. It serves as a reminder that despite the rejections and setbacks, you can achieve success. And each small success can fuel your motivation to keep going, pushing, and striving for more.
2. Experiment With Your Approach
It might be time to change your approach if you face constant rejection. It doesn’t mean questioning your abilities but viewing it as an opportunity to learn and grow.
Experimenting with your approach can involve several aspects. You could start by altering your script. If your script isn’t achieving the desired results, try modifying or rewriting it completely. The aim is to find a script that conveys your message effectively and resonates with your potential clients.
Another aspect to consider is the timing of your calls. Research suggests that the best time to make cold calls is typically between 10 AM – 12 PM and 4 PM – 6 PM, in the prospect’s local time.
However, calling times can vary depending on the industry and the specific individual you’re trying to reach. If your calls aren’t getting through or are being met with negative responses, try changing the time you make your calls.
Furthermore, you could also experiment with the tone and pace of your conversation. Some prospects respond better to a friendly, casual tone, while others prefer a more formal, business-like approach. Similarly, some prospects might appreciate a slower, more deliberate pace, while others prefer a quick, to-the-point conversation.
3. Write Your Achievements
Writing down your achievements serves multiple purposes. Firstly, it provides a tangible record of your progress. It’s a reminder that you are moving forward despite the rejections and the challenges. You are learning, growing, and improving with each cold call.
Secondly, it boosts your confidence. Every time you look at your list of achievements, you’re reminded of your capabilities. You’re reminded that you have the skills and the determination to succeed. It can be a powerful confidence booster, especially on days when you’re faced with rejection or feeling low.
Lastly, it can serve as a source of inspiration. On days when motivation is hard to come by, looking at your list of achievements can provide the push you need to keep going. It’s a reminder of what you can achieve when you put your mind to it.
4. Remind Yourself That You Have Done This Before
Remind yourself of your past successes whenever you face rejection instead of letting it bring you down. Think back to the times when you’ve successfully navigated through a challenging call or when you’ve managed to turn a ‘no’ into a ‘yes.’ Use these memories as a source of strength and motivation.
Reminding yourself that you’ve done this before serves two purposes. At first, it boosts your confidence. It’s a reminder that you have the skills and the experience to handle rejection and keep going. Also, this is a reminder that you’ve faced and overcome similar challenges.
Additionally, it provides a sense of perspective. It’s a reminder that rejection is not the end but merely a part of the process. It’s a reminder that you can succeed again, just like you’ve succeeded in the past.
5. Create A Competition With Ownself
Creating a competition with yourself involves setting personal targets and aiming to outdo them. For instance, if you made 50 cold calls last week, aim for 60 this week. If you secured one new client last month, aim for two this month. The idea is to push your boundaries and work for personal growth constantly.
Competing with yourself makes the process more engaging. Instead of viewing cold calling as a work, you start seeing it as a game, a challenge. It can make the process more enjoyable and less daunting.
Further, it enables a sense of achievement. You experience a sense of accomplishment every time you outdo your best. It can boost your confidence and motivate you to keep pushing your limits.
Moreover, it promotes personal growth. By constantly challenging yourself, you’re improving not just your numbers but also your skills, your resilience, and your ability to handle rejection.
6. Before Every Call Prepare Yourself
Preparation is a crucial aspect of cold calling. It’s not just about having a script or knowing your product. It’s about mentally preparing yourself for the call.
You must take a moment to gather your thoughts before you dial the number. Clear your mind of any distractions and focus on the task at hand. It can help you stay calm and composed during the call, enabling you to handle objections or rejections effectively.
Then, remind yourself of your purpose. Why are you making this call? What are you hoping to achieve? A clear purpose can provide a sense of direction and motivate you throughout the call.
In addition, visualize a positive outcome. Imagine the prospect responding positively, showing interest in your product or service. Visualization can boost your confidence and help you approach the call positively.
Lastly, prepare for rejection. Remind yourself that rejection is a part of the process, not a reflection of your abilities. It can help you handle rejection more effectively and prevent it from affecting your motivation.
7. Keep Going On
Keeping going doesn’t mean making more calls; it’s about maintaining a positive attitude despite the challenges. It’s about viewing each rejection not as a failure but as a learning opportunity.
This mindset separates the successful salespeople from the rest. Because, in the end, success in cold calling is not just about skills or strategies. It’s about the ability to keep going and trying, even when things get tough.
To build this mindset, start by changing your perspective on rejection. View each ‘no’ as feedback, a chance to learn and improve. Use it as motivation to refine your approach and improve your skills.
Also, set achievable goals, such as making a certain number of cold calls daily or reaching out to a new prospect weekly. Achieving these small goals can boost your confidence and motivate you to keep going.
Moreover, remind yourself why you’re working on these telemarketing services. Whether it’s the thrill of making a sale, the satisfaction of helping a client, or the joy of meeting new people, remind yourself why you love what you do. This passion can be a powerful motivator to keep going.
8. Take Regular Breaks, Walk Around, Clear Your Head
Cold calling is a demanding task among call center services, both mentally and physically. It requires focus, stability, and a lot of energy. That’s why taking regular breaks to rest and restore energy is essential.
Taking regular breaks can have several benefits. It can help prevent burnout. Constantly making calls and facing rejection can be draining. Taking a break gives you a chance to relax and recharge. It can help you maintain your energy levels and performance throughout the day.
Moreover, taking a break can help clear your mind. If you’re feeling stressed or overwhelmed, stepping away from your desk for a few minutes can help you regain your composure and clarity. You could go for a short walk, stretch, or sit quietly in a different environment. It can help you return to your task with a fresh perspective and renewed focus.
Additionally, taking a break boosts your productivity. Research has shown that taking short breaks during long tasks can help maintain a consistent level of performance, while not taking breaks leads to a steady decline in performance.
Final Thought
For long-term cold calling success, handling rejection and staying motivated is essential. It is a challenging process, but with the right mindset and strategies, you can find the motivation to keep going, even after rejection.
By experimenting with your approach, writing about your achievements, and preparing yourself, you can quickly gain motivation after cold calling rejection. It will provide you with confidence and increase your chances of success.
And most importantly, take care of yourself. Take regular breaks, clear your mind, and recharge because you are your most important asset.
So, follow these steps and share them with your agents to keep them motivated and reduce your call center attrition rate.
