While selling anything over phone, employers mostly develop a strategy based on their strengths and agents’ skills. But they forgot one key element, what psychologically triggers purchase? In telesales or phone selling, agents only have their voice and words to influence and convert mere contacts into paying customers. The process is not just strategic, a […]

“Cold calling is dead.” “No one answers the phones.” “Telemarketing is spam.” Those are the most common rumors in the  B2B telemarketing industry. But the fact is, whoever masters the art of telemarketing still dominates the industry through direct appointment setting with decision makers, and keeps your calendar filled with quality prospects. The main difference […]

Businesses often just calculate agent’s costs as the overall telemarketing expense. If you did the same thing, you may probably end up with a burden. In reality, telemarketing can significantly cost you more in the long run. Scaling issues, unpredictable cost per lead or any other sudden market changes can create a cost hike. This […]

Telemarketing can be a highly powerful tool with an ideal customer profile, skilled agents and an accurate contact list.  It has the capacity to warm a cold market and reach business decision-makers. However, telemarketing is not universally effective. Poor targeting, random scripts, and compliance issues can quickly turn it into a disaster. In this blog, […]

Building direct communication with decision-makers is becoming increasingly difficult over time. Cold calling alone is struggling to obtain the desired response. An integrated multichannel outreach approach is bringing in better responses now. Especially in B2B, where decision makers are more cautious than ever to bring in the best of the best. This blog will explain […]

You’re probably thinking, in this era full of social platforms, does telemarketing still work? Yes, it does and pretty effortlessly! Maintaining a telemarketing campaign is just like handling a common marketing funnel; the catch is that here, direct phone calls are used to nurture all the stages. This blog will give you a detailed idea […]

Without an accurate contact list, telemarketing will not achieve the desired outcome. And for list building, having a precise ideal customer profile (ICP) is a foundation. Businesses often fail to fully understand ICP and end up with incorrect market segmentation. This blog will break down how ICP and list building are related to telemarketing. Then […]

Running a telemarketing campaign can be overwhelming, right? These are highly effective for expanding operations quickly, but they can be complicated to establish. This blog will explain how you can develop a telemarketing campaign from scratch. We will guide you through developing it step-by-step for any industry you are in. What Is A Telemarketing Campaign? […]

For sales-oriented businesses, sales calls per day could sound like an easy concept, maybe even boring. However, experienced salespeople will tell you that it’s not just a number; it’s a factor that can determine whether the outreach strategy is successful. Thus, it makes no difference whether you are a solo entrepreneur willing to grow a […]