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How to Overcome Cold Calling Anxiety

Cold-calling anxiety is a formidable challenge faced by many in sales. It is more than just nerves before dialing a number. It’s a psychological hurdle that can hinder success in cold-calling efforts. Most of the time, beginner cold callers often get nervous. In fact, 40% of salespeople report experiencing intense cold call anxiety at some […]

Why Is Cold Calling Important in Business?

Cold calling is still essential in business just because of its scope of direct communication. Nowadays, digital marketing strategies often take center stage in business. However, the importance of cold calling is still unwavering. Despite the evolving marketing methodologies, businesses find value in the direct and personal approach. Notably, the cold calling offers this. It’s […]