Are you stressed about finding the perfect time to cold call in real estate?
Those 1 am calls won’t win you any points! Timing is crucial in the dynamic world of real estate cold calling services. With years of experience in the industry, we can confidently say that reaching out at an uncalled hour can backfire, wasting your energy and leaving a negative impression on you from potential clients.
The real estate industry in the US is dynamic, and there is enormous potential for making good sales through cold calling. In this blog post, we have comprehensively discussed the best times to cold call real estate professionals.
The Best Time to Cold Call in Real Estate
Soichiro Honda once said, “Success is 99 percent failure.” Thus, with a decade of experience in the real estate cold-calling industry, we have learned several factors for successful cold-calling. One of them is finding the ideal time to make cold-calling efforts for real estate agents. Let’s explore this further.
Best Time of the Day to Cold Call in Real Estate
For any real estate company, the best time of day to cold call is between 4 pm and 5 pm. In the US, office hours usually run from 7 am to 7 pm, and workers work for 8 hours and typically have 30 minutes to 1 hour of lunch break. Considering this, the best time is usually between 3 pm and 5 pm, i.e., 2 hours before the end of the business day.
Much research suggests that the second best time of day to cold call for real estate professionals is between 10 a.m. and 11 a.m. This is usually three hours after the start of the business day, and workers typically have a relief period during this period.
For small business owners, the most effective time to make real estate cold calls is after business hours. This strategic advantage can give you the confidence to reach prospective clients when they are more likely to be available and receptive.
Key Takeaways
- The best time of the day to cold call in real estate is between 4 pm and 5 pm.
- The second best time for a cold call is between 10 am and 11 am.
- For small business owners, the best time of day to cold call is after working hours.
Best Day of The Cold Call in Real Estate
Historically, Wednesday and Thursday are the best days for real estate professionals to sell products. In almost all countries worldwide, Saturday and Sunday are public holidays, except in some Islamic nations, where the weekly holiday is Friday.
Statistical results in the USA show Wednesday has the highest conversion rate, followed by Thursday. Generally, by the middle of the week, most people have some of their week’s work done and have some spare time for conversation. Thus, after analyzing 25,000+ calls and with 10+ years of experience in the calling industry, Wednesdays bring out the best results, followed by Thursdays.
Key Takeaways
- Wednesday is the best day to call someone to sell your real estate product.
Best Days of the Week for Cold Calling in Real Estate
In Calling Agency, we usually suggest our agents avoid cold calling someone on Mondays and after lunch hours on Fridays for real estate professionals. Many studies have found that Tuesdays, Wednesdays, and Thursdays are the best days of the week to make cold calls.
It has been found that Mondays are the busiest of the day since this is the start of the week, and Fridays are when people are anxious to finish off all the week’s work. Thus, it was statistically found that people are more likely to give negative feedback and have negative thoughts when you call them during this period.
Key Takeaways
- Tuesdays, Wednesdays, and Thursdays are the most productive hours of the week for cold calling.
When is the Worst Time of Day for Real Estate Cold Calling?
Early hours are the worst time of the day to make a real estate cold call. At this time, people take time to settle in and plan their day’s work. Disturbing someone during this time makes them frizzy and aggravating.
The second bad time of day to approach a prospective buyer is when you call someone in the last hours of the business day. During this period, people get ready to finish their day’s work and go home. Thus, calling in the late hours of the business day usually hurts the calling party. So, it is best that you avoid making cold-calling outreach efforts.
Furthermore, it is also found that for 9 to 5 working professionals, calling someone after hours, i.e., at the end of business days, is an absolute no-no.
With decades of experience in the cold-calling industry, we suggest agents not disturb potential buyers during their lunch break after working hours if they are not entrepreneurs or small business owners. During this period, the decision-makers are busy, low on energy, and likely to be irritated by your cold-calling efforts.
Key Takeaways
- Avoid making cold calling efforts during early office hours and the last hour of the business day
- Also, avoid calling prospective buyers after their working hours.
Which Days Should You Avoid for Real Estate Cold Calling?
After analyzing tens of thousands of cold calls to sell real estate products and providing valued outbound telemarketing service, we suggest to our sales reps that you avoid early Mondays and late Fridays when making cold calling efforts. During this period, almost all the working-class population in the United States remained busy, whether planning their whole weeks’ work or finishing their week’s tasks and getting ready for the holidays.
Although it’s not taboo to call them during this period, the success rate is rare. Thus, you should avoid making cold calling efforts for the real estate industry on Mondays and Thursdays. Your cold call attempts to prove valued outbound calls for different property types with potential customers are crucial to promoting estate cold calling services.
If there were any public holidays before Wednesday, for example, if there was a public holiday on Tuesday, you might have a lower output result the following day. Often, workers feel an urgency to complete their lost work days, and thus, they tend to remain busy.
Key Takeaways
- Try not to call someone on early Mondays and late Fridays.
- Avoid cold calling on the following day of the holiday
When Is The Best Time Of The Year For Real Estate Cold Calling?
In the US as well as most of the EU nations, the late spring and early summer seasons are considered the prime time to sell your real estate products. For instance, parents of school-going children prefer buying homes in early or late spring when their children’s exams are over. And move into the house during the summer to enroll their child in the local school.
After analyzing real estate market trends and success rates for more than 10+ years, we have seen a sharp rise in home sales from February, which tends to pick up in the May-June months of the year. This has been the trend of housing buy-and-sell since the 1900s, apart from outlier times like the Great Depression, world wars, and financial crises or economic instability.
Key Takeaways
- Spring and early summer are the peak seasons for selling real estate.
Factors Influencing Optimal Cold Calling Times
Reaching your potential client at the right time to make optimal use of cold calls is crucial for a higher conversion rate. Thus, you should consider several factors before contacting your target audiences during peak receptivity hours on how to do real estate cold calling.
Target Audience
Research your ideal customer profile to make the most of your cold phone calls. You should also understand their pain points, preferences, and behaviors. To reach out to your target audience to sell your commercial real estate or residential homes, the decision makers are usually available during traditional business hours, i.e., from 9 am to 5 pm.
If your decision maker is from a creative agency, they might have flexible scheduling and a varied response time. Furthermore, you also need to consider your targeted audience’s time zone and geographic location or any local sales, like local holidays, that they have so that you don’t call them at the wrong time to promote your real estate services.
Local Market Trends
The real estate market has its own rhythm. Thus, paying close attention to local market trends is crucial. Expert real estate agents suggest you be aware of local events or holidays that might impact your target audience’s availability.
The bank’s high interest rates, festivities, holidays, and personal events influence potential buyers’ decision-making abilities. If you are trying to sell beachfront properties, summer might be the prime time to make cold calling efforts.
Similarly, winter could be the golden time to make the best cold calling efforts if you are trying to sell any property near the ski resort area to real estate professionals.
Agent’s Schedule
The agent’s schedule is another influencing factor for optimal cold calling times. Your agents must prefer working hours and schedule calls when they are most alert and productive. Furthermore, you must align your agents’ working hours with the targeted clients’ working hours so you don’t miss any chance to approach prospective clients for a proper sales strategy.
You can also analyze your call data to identify times with the highest conversion rates. This can guide your future scheduling. Furthermore, if your team operates in different time zones, you might need a staggered call schedule to ensure consistent daily coverage.
To improve your cold-calling success, optimize your process by providing cold emails, which can improve the response rate. With a good cold-call script, you can also make follow-up calls.
Similarly, you should also be handy with a crucial lead generation strategy to promote a cold calling strategy for real estate prospects to find lucrative deals.
Considering these factors, you can create a cold calling schedule and implement cold calling strategies for the real estate industry that maximize your chances of reaching decision-makers at optimal times for a productive conversation.
Wrapping Up
To effectively use cold calling in the real estate sector, you should choose the best time of day to call your potential client. With years of experience working with the Calling Agency, We have found that the best time to get a positive engagement from a client is between 4 p.m. and 5 p.m. Since we get many positive leads, we sincerely suggest that our fellow calling agents and sales reps maximize their efforts on Tuesdays, Wednesdays, and Thursdays.
Due to its high competitiveness, we all know how tough it is to make a real estate sales call in the sector. To grow your real estate business to the next level, you can always get help from professionals like Calling Agency. With our 10+ years of experience in the cold calling industry, we have helped numerous real estate businesses achieve their necessary sales. For more information, contact Calling Agency to grow your real estate prospecting.
