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KPI Stack for B2B Appointment Setting

In a highly competitive B2B sales industry, appointment setting plays a significant role in bringing your potential customer into your sales funnel. The actual process starts from lead generation and goes through different stages, which ultimately lead to an appointment; this stage actually brings the final result. Today’s topic is how you can keep track […]

How to Build a B2B Outbound Funnel?

B2B outbound funnel is a sales-centric, structured, and strategic continuous process. To build a B2B outbound funnel, you need a structured process that moves prospects from targeting > outreach > qualification > nurturing > closing. In this guide, you will learn about the exact definition, key stages, and how to build a B2B outbound funnel […]

How to Build an Outbound B2B Sales Strategy?

Have you ever wondered how B2B Giants secure those big deals? It’s all about mastering the art of outbound sales. It‍‌‍‍‌‍‌‍‍‌ is a part of selling that is definitely working ahead. Instead of simply waiting for the customers to find you, a company using outbound marketing can directly call the shots, get in touch with […]

What is B2B Outbound Marketing?

B2B outbound marketing is a widely applied and proven method of hunting high-quality leads. Outbound marketing can be implemented in several ways, like cold calling, cold emailing, SMS marketing, paid advertising, etc. B2B outbound marketing helps companies find customers. Lots of businesses use it, and it works well. You reach out to other companies first, […]

TCPA/GDPR/CCPA Basics for B2B Outreach in Insurance

Insurance companies handle a large amount of information related to personal, financial, and health. They obtain this data by generating leads through marketing activities. But strict regulations govern how companies can market their services. Your company needs to follow the Telephone Consumer Protection Act, California Consumer Privacy Act, General Data Protection Regulation, etc, if it […]