Sales representatives play a very important role in connecting companies with the solutions they need to grow. A B2C sales rep is only responsible for pitching products or services. But a B2B sales rep acts as a relationship builder, problem-solver, and trusted advisor to their clients. They are the ones who bring revenue and drive […]
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What Is the Middle of the Funnel (MOFU)?
Converting potential audiences to convertible customers, the middle of the funnel is a crucial stage. Here, you have to create and provide different types of content like product comparisons, case studies, webinars and demos, whitepapers and ebooks, and email nurturing to educate potential prospects. That’s why we are going to give you a complete idea […]
Inbound vs. Outbound Appointment Setting: Which Works Best for Your Niche?
Inbound is like fishing with enticement, so you attract those who are already hungry. On the other hand, outbound is like hunting; you go find your target and eventually set an appointment to complete your goal. The question is, does it work best for your niche, right? Imagine you have a business that already has […]
What is Blended Call Handling and How It Works?
Call centers today are often under pressure to deliver faster, smarter, and more personalized support. This is when blended call handling is needed, a system where agents can not only answer customer inquiries, but also reach out to potential customers for lead generation. Today, we will talk about what blended call handling means and how […]
What is Call Handling? Types, Features, Tools, and Technology
Call handling simply is the management of telephone or mobile phone calls. Managing incoming and outgoing calls from start to end or transferring for additional needs for any organization, according to the needs of the customer or business, is call handling. A well-organized call center service can improve your business and customer satisfaction effectively. Did […]
Inbound Call Handling: Best Practices, Strategies & Tools
The engagement of your customers and their experience with your company depend on how your agents handle inbound calls. A missed call or poor interaction can cause a lost opportunity, while a smooth and well-managed call can build trust and make conversions. It says that about 93% of customers stick with a brand that delivers […]
Lead Generation vs. Demand Generation: Core Differences
In digital marketing, two terms often surface in strategy meetings and campaign briefs. These terms are lead generation and demand generation. They might sound similar and are frequently used in the marketing process, but they serve different purposes within the marketing funnel. Understanding the difference between the two is very important for building effective marketing […]
How to Use Live Chat for Lead Generation to Better ROI
More than 71% of customers want real-time assistance or solutions nowadays, because of the changes in generation and the revolution of technology. In the USA, 25% or more businesses started using live chat on their business website, and their success rate is definitely higher than others. With the time expectation of customers having exponentially expanded, […]
B2B Outbound Compliance for Email, Calls, SMS & LinkedIn
Ever wondered why your phone doesnât explode with business calls, telemarketing transactions, and employee voice comments every other minute? Thatâs because B2B telemarketing compliance, including terms for outbound calls and potential civil penalties, is a big deal, shaping how businesses and their employees reach out to each other. Itâs a tightrope walk between being persuasive […]
Explore How AI Makes Your B2B Appointment Setting Effortless
Setting an appointment in B2B used to be a lot of manual work, from sending the same email over and over again to juggling calendars. However, it has moved way past your endless emails and cold calls. Now, businesses, like B2B companies, can totally change their sales game and close more deals effortlessly, all because […]