Reducing loan officer hiring mistakes can save a significant amount of money for your brokerage. So, knowing the common mistakes and improving them for further hiring is necessary. In this blog, we will discuss some of the common hiring mistakes for brokerage and their effective fix. Hiring without a well-defined role. Favoring speed over fit. […]
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Lead Magnets To Attract Loan Officer Candidates
Itâs hard to find competent, expert loan officers. The best candidates are already engaged, and traditional job postings can easily get lost in the mix. Thatâs where lead magnets enter the picture, and they hook top talent with value first. Hereâs why smart lenders and recruiters are turning to the use of lead magnets to […]
How to Create a Loan Officer Candidate Persona?
Creating a structured loan officer candidate persona will help your recruiting process more faster and efficiently. So, how can you easily create a candidate persona for a loan officer? Well, in this blog, we are going to give you complete knowledge about it. We will cover the step-by-step process of creating personas with examples. Also, […]
50+ Sales Questions to turn B2B Prospects into Buyers
Effectively handling the b2b sales questions will help you turn potential clients into reliable customers for your business. Through asking the questions, you will learn how the prospects want the solutions and what problems they are facing. That’s why, in this article, we will discuss some of the important and commonly used sales questions related […]
Commercial Insurance Marketing Ideas
Competition in the commercial insurance industry is intense. Itâs important to find creative ways to reach potential clients and retain the existing ones. Insurance agencies that are still relying on traditional methods should involve digital marketing in their daily operations to meet the growing demand for online services. Modern commercial insurance marketing is a dynamic […]
Handling The Top 15 Sales Objections
A sales objection is when you, as a salesperson, want to sell something to a potential customer, but the customer says they dont want it, showing some reasons like already got one, too high price, not in budget, interested in something else, etc. Objection Playbook (Top 15) There are countless reasons for a prospect to […]
How to Build a Mortgage Recruiting Funnel?
Mortgage recruiting funnel is a strategic framework or methodology that takes mortgage talent through several stages of awareness, interest, consideration, and application to ultimately lead to a new hire. The process of recruiting a mortgage loan officer, underwriters, transaction coordinator, or processor takes different sources, such as online advertising, personal networking, social media attraction, and […]
How to Retain Your Loan Officers: Key Strategies for Mortgage Lender Success
The average hiring cost in the USA is 4425 USD, where hiring a loan officer can exceed 10 grand USD. A smart loan officer can take your mortgage company to its knees, and losing them can also drag you down. After a certain time, your loan officers’ faces become familiar to a lot of customers, […]
How to Build a Mortgage Sales Team?
Building a mortgage sales team is not easy, but it’s worth it. You need good people who know what they are doing, tools that actually help, and a plan everyone can follow. Do you know the good news? Thousands of companies have figured out that once you know what works, it gets simpler. A solid […]
How to Cold Email Commercial Insurance Prospects
The insurance industry can be challenging to attract new clients or retain existing customers, as it is highly competitive. Insurance companies must find ways to reach their target audience and communicate their value proposition from many available options. Cold email is still one of the most effective ways to generate insurance leads and start valuable […]