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Top 9 Cleaning Lead Generation Companies to Hire

Top 9 Cleaning Lead Generation Companies to Hire

For janitorial and cleaning service providers, cleaning lead generation company play a pivotal role in growing their businesses and maintaining their regular workflow. Traditionally, you needed to hire a sales representative for such jobs, which was quite expensive.

Now, cleaning companies have the option to outsource this lead generation by hiring specialized lead generation agencies. This business practice has become a blessing and a money saver for the janitorial business.

According to an article from TechReport, the cleaning industry is set to reach $29.41 billion by 2033. Thus, there is huge potential for janitorial and cleaning service providers to make money. Industry experts suggest that this industry is growing by more than 5% annually in the United States.

In this article, we have outlined nine top-notch cleaning lead generation companies for you to consider hiring in 2024.

Top 9 Cleaning Lead Generation Companies to Hire

Generating leads has always been challenging for cleaning companies to grow their businesses. After extensive research, we have come up with the top 9 janitorial lead generation companies for you to consider:

1. CallingAgency

Calling Agency

Calling Agency is a B2B cold calling lead generation service provider specializing in generating high-quality leads with a focus on the janitorial and cleaning services industries. Renowned for delivering genuine and trusted leads, their advanced lead generation strategies, data-driven decision-making, and real-time analytics & reporting have set them higher than their competitors. CallingAgency’s robust call center service covers a range of services, including inbound and outbound call center services for generating leads for other industries as well.

Their Specialty

CallingAgency utilizes a comprehensive marketing strategy that includes both telemarketing services and digital marketing strategies to generate cleaning leads. With its dedicated team of calling agents and experienced digital marketing strategists, CallingAgency excels in telemarketing, search engine optimization, social media marketing, LinkedIn outreach, and email marketing.

Their excellent work has helped numerous businesses thrive and shine. With 7+ years of experience in business, this lead generation service provider has served over 560+ happy clients with glory. This agency has quickly established a trustworthy reputation in the janitorial and cleaning service industries.

How They Work

The process at the Calling Agency is straightforward. Initially, a prospective client visits the website, fills out a form, or sends an email to the agency, providing their contact information and other relevant information specifying their needs and requirements.

Soon, a member of the customer service team will contact the client via email or phone, depending on the client’s preference. Once a suitable time is agreed upon, both parties will schedule an online meeting to discuss the client’s needs further and explore how the agency can meet them.


The Calling Agency offers a robust mechanism for generating high-quality leads that enhance the business growth of its customers. Their pay-per-lead model allows janitorial and cleaning service providers to pay only for qualified leads. This payment model ensures a win-win situation by maximizing the client’s return on investment. Thus, the Calling Agency pricing model is a clear cost-effective solution for sustainable business growth.

2. ServiceDirect

Service Direct

Service Direct is a lead generation service provider based in the United States, established in 2003 by three friends initially known as ‘Contractor Marketing Pros.’ With a robust portfolio, the company serves several hundred clients across diverse industries, from plumbers to CPAs, and is known for its effective service delivery across various sectors.

Their Specialty

Service Direct is renowned for providing specialized lead generation for cleaning companies tailored to the unique needs of its clients. Catering to a wide range of industries, including home and legal services, professional and medical services, and even automation, the company employs a multifaceted marketing strategy. This strategy incorporates affiliate marketing tactics, which have proven successful in achieving client satisfaction and business growth.

How They Work

Service Direct offers a unique onboarding process for new clients, which involves completing a detailed five-step form to initiate the onboarding process. Once onboarding is successful, the company takes on the risk, operating without any contracts and no setup fees, and begins sending specialized leads to their clients immediately.


Service Direct operates on a pay-per-lead business model. This performance-based revenue model allows service providers to pay only for qualified leads, thereby maximizing their return on investment and ensuring cost efficiency.

3. Abstrakt Marketing Group

Abstrakt Marketing Group

Abstrakt Marketing Group is a specialized B2B lead generation firm that focuses on generating cleaning leads through a multi-channel marketing approach. This approach includes telemarketing, digital marketing, and specialized services tailored to a variety of industries. They are committed to creating substantial growth for their clients by providing consistent and high-quality lead services.


Abstrakt Marketing excels in providing targeted lead generation services, including both B2B and B2C appointment settings and inbound lead generation. Their team comprises experts in SEO, social media optimization (SMO), and content creation, ensuring a comprehensive and effective marketing strategy.

How They Work:

Abstrakt simplifies the lead generation process for its clients by handling initial outreach and engagement. This delegation allows businesses to focus on their core operations while Abstrakt uses advanced tools and detailed processes to ensure effective lead generation and client satisfaction.


Abstrakt Marketing Group adopts a performance-based pricing model, utilizing the Pay-Per-Lead mechanism. This model is designed to be cost-effective, maximizing the return on investment for their clients by ensuring they pay only for successful leads.

4. 99Calls

99 Calls

99 Calls is a Florida-based lead generation service provider that specializes in affordable solutions for local contractors. This online digital marketing company excels in developing responsive websites that are optimized for all mobile devices and search engines. They also engage in email marketing and pay-per-click advertisements to generate quality cleaning leads for their clients.

Their Specialty:

99 Calls primarily serves janitorial cleaning service providers, HVAC, roofing, and both home and commercial service providers. They specialize in offering exclusive leads to their clients, helping them secure jobs effectively.

How They Work:

The onboarding process begins when a business contacts 99 Calls through its website. Following initial contact, 99 Calls sets up a meeting to understand the client’s needs and requirements better. After onboarding, the company builds a responsive and SEO-optimized website to attract quality leads. They also focus on lead generation through PPC advertising, SEO, SMO, and cold calling, ensuring that each lead is exclusive and has a high potential to convert into a customer.


99 Calls employs a Pay-Per-Lead model, which is cost-effective as businesses only pay for the leads they receive. This model is complemented by comprehensive lead generation packages that include website setup and hosting for low monthly fees. Additionally, 99 Calls provides detailed monthly reports to help clients track the effectiveness and ROI of their lead-generation efforts.

5. Janitorial Leads Pro

Janitorial Leads Pro

Janitorial Leads Pro is an Irving, Texas-based specialized lead generation service provider, focusing primarily on the commercial cleaning and janitorial services sector. According to their website, they offer top-notch, double-verified commercial cleaning lead generation to help their clients grow their businesses.

Their Specialty

Janitorial Leads Pro excels in acquiring leads that are specifically looking for cleaning services, ensuring high effectiveness, relevance, and conversion rates. Their deep understanding of the janitorial services market enables them to effectively target and engage potential clients.

How They Work

The process begins when a janitorial business contacts its platform. Potential clients must fill out a detailed form that captures their specific needs and service requirements. Upon engaging their services, Janitorial Leads Pro uses this information to match businesses with appropriate leads, utilizing a combination of digital marketing strategies and telemarketing tactics to generate those leads.


Janitorial Leads Pro operates on a pay-per-lead pricing model, which meets the industry’s demand for cost-effective marketing solutions. Prices typically start from $125 to book an exclusive appointment, ensuring clients pay only for results that have the potential to turn into real business opportunities.

6. LiveWire Leads

LiveWire Leads

LiveWire Leads is a lead generation company that excels in providing exclusive, high-quality leads to various service industries. They are particularly effective in the home services sector, assisting businesses from electricians to roofers, and from plumbing to window installation, as well as in the automotive and industrial sectors. This diverse customer base has significantly contributed to their growth in the lead generation service sector.

Their Specialty

LiveWire Leads specializes in Search Engine Optimization, primarily optimizing Google My Business (GMB) profiles to enhance local search rankings. This strategic focus generates more phone calls and inquiries for their clients. Their services are tailored to ensure that each client receives leads that are not only high in quantity but also superior in quality.

How They Work

The process at LiveWire Leads begins by taking control of a client’s GMB profile to optimize it for local searches. They boost local rankings through SEO and other organic methods, deliberately avoiding paid ads to attract genuine inquiries.


LiveWire Leads operates on a pay-per-call model, which is cost-effective for clients. Clients only pay for successful leads that result in calls, ensuring a high return on investment to get commercial cleaning leads.

7. Exclusive Leads Agency

Exclusive Leads Agency

Exclusive Leads Agency is a US-based lead generation service company renowned for delivering high-quality, industry-specific leads, especially in the cleaning and janitorial lead generation industry. This company operates across a wide range of sectors, ensuring that its clients receive leads that are exclusive and likely to convert into sales.

Their Specialty

Exclusive Leads Agency specializes in generating industry-specific leads tailored to meet the unique needs of their clients. This approach is customized to align with each client’s goals, ensuring maximum effectiveness.

How They Work

The process at Exclusive Leads Agency starts with a deep understanding of the client’s business and target market. They employ a combination of digital marketing techniques and traditional methods to generate leads. Clients can begin with a trial of 50, 75, or 100 leads to gauge the effectiveness of the service and may continue on a pay-as-you-go basis if satisfied with the results.


Exclusive Leads Agency offers a flexible pay-as-you-go pricing model, allowing clients to order more leads based on their return on investment and satisfaction with the service. This model is designed to be cost-effective, ensuring clients pay only for the leads they need and when they need them.

8. Leads for Commercial Cleaning

Leads for Commercial Cleaning

Leads for Commercial Cleaning is a lead generation service company specializing in the commercial cleaning and janitorial service industries, based in Kansas, US. Their primary focus is to connect cleaning businesses with potential clients who require professional cleaning services.

Their Specialty

Leads for Commercial Cleaning excels in providing exclusive leads through cold calling services, lead generation campaigns, appointment-setting services, and inside sales outsourcing. Additionally, they are dedicated to helping their clients gain new business and expand their operations.

How They Work

To get started, Leads for Commercial Cleaning consults with prospective clients to conduct extensive research. They employ a combination of digital and traditional marketing tactics, including SEO, PPC advertising, social media marketing, cold calling, and other digital marketing strategies.


Leads for Commercial Cleaning operates on a pay-per-lead pricing model. This means businesses only pay for leads that meet their specific criteria. The pricing structure is designed to be cost-effective, allowing businesses of all sizes to benefit from professional lead-generation services without needing a significant upfront investment.

9. 64Leads


64Leads is a US-based lead generation company that excels in creating digital marketing strategies tailored to attract high-quality leads. They specialize in helping small to medium-sized businesses across various industries increase their online visibility and customer base. They are mostly pioneers in generating quality leads for the cleaning industry and other industries as well, such as movers and trucking, and the repair industry.

Their Specialty

The specialty of 64Leads lies in their ability to harness the power of digital tools to generate leads effectively. They focus on delivering services that include search engine optimization, pay-per-click advertising, and social media campaigns.

How They Work

The process at 64Leads begins with a comprehensive analysis of a client’s current digital presence and target market. This is followed by the development of a customized digital marketing strategy that aligns with the client’s business goals. They then implement this strategy across various digital platforms to capture leads.


64Leads offers competitive pricing models that are primarily performance-based. They typically charge a setup fee to cover the initial campaign creation and strategy development. Following this, clients may choose to pay per lead or opt for a monthly service fee that covers ongoing management and optimization of the campaigns.

Collaborate with CallingAgency with Result-Driven Cleaning Lead Generation service 

CallingAgency is known for its result-driven approach to cleaning lead generation services. With their experienced digital marketing and calling agents, they have a meticulous process of identifying targeted audiences and developing a specialized strategy to generate quality deals. 

Performing a multi-channel targeting approach to maximize their reach and engagement, as well as going the extra mile to nurture unsure leads into valuable conversionshas helped them achieve greater success. 

Furthermore, analyzing user behavior, conducting thorough website audits, implementing conversion rate optimization techniques, and investigating robust analytics and reporting has helped them gain the crown of being the top lead generation company for cleaning businesses throughout the US. 

Reasons to collaborating with the Calling Agency

There are several reasons why one should think highly of collaborating with the calling agency to generate quality leads  from other cleaning lead generation companies, such as:

  • They provide Double-Verified Leads to ensure the highest conversion rate
  • Data-driven methods to ensure precise targeting and maximize lead quality
  • Customized Solutions tailored to their client’s unique requirements
  • Comprehensive Reporting to maintain transparency in campaign strategy
  • Experienced team members who understand market dynamics and lead-generation techniques
  • Advanced Tools and Technology to enhance targeting, streamline the process, and maximize efficiency
  • Excelling in B2B appointment setting.

Wrapping Up

Consistently generating quality leads is challenging for any cleaning company, especially in the janitorial and cleaning service industries. Choosing the right lead generation company to support your business’s growth can be daunting. To help, we have compiled a list of the top 9 cleaning lead generation companies to consider hiring in 2024.

First on the list is The Calling Agency. They are a top-notch provider of janitorial leads. This company has years of success in generating and closing more leads with cold calling, digital marketing, search engine optimization, email marketing, social media marketing, and other traditional marketing strategies to generate quality leads for their clients.

They also utilize state-of-the-art technology to ensure the delivery of the best possible leads to their clients. Calling Agency is not just a platform but a comprehensive solution for any cleaning business.

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