11 Best Cold Calling Scripts For Financial Advisors With Live Example

You are tired of dialling tons of numbers and still can not book a single appointment as a financial advisor, nor can you close any sale. This is no surprise because your cold call script for a financial advisor is not strong enough to get you success.

A proper cold-call script strategy helps you ensure you have said everything you need for your financial advising firm. You can keep track of when and how to pitch your prospect and the timing. Because in cold calls, timing is key to getting warm leads.

Also, you can go through structured communication, maintain consistency and effectiveness and deliver a pitch with more confidence. As a result, you will start searching for the best cold-calling scripts, right?

You do not need to go anywhere because today we have come up with 11 Best Cold Calling Scripts For Financial Advisors With Live Example. All the scripts are taken from cold callers who succeed.

1. How To Start The Conversation

When you initiate the conversation, those first few seconds decide your success rate in closing the deal. Therefore, you do not know how busy the prospect is, and if the chance is high, they will cut the phone immediately because a cold call is not something people still admire.

So, try to be very precise with your cold-calling scripts for financial advisors. Next, within a few seconds, state your name, company name, and credibility statement.

Here, the trick of engaging the prospect is using their name to address them. By this, they will feel more personalized and comfortable talking to you. Look at this very generic introduction,

Good [morning/afternoon], is this [Client’s Name]?

Client: Yes, this is [Client’s Name].

Hi [Client’s Name], I’m [Your Name] from [Your Company]. I hope I caught you at a good time. I’m reaching out to you today because we’ve helped many individuals in [their profession or local area] with financial planning and investment strategies. I would love to take a few minutes to discuss your current financial goals and see how we might be able to assist you. Do you have a moment to talk?”

Or,

“Hello, [Prospect’s Name], this is [Your Name] from [Your Company]. You might not be familiar with us, but we are a certified financial advisory firm based in [City]. We’ve had success assisting clients like X address challenges similar to yours, specifically by [say a specific example of how you’ve helped clients].”

Now, what will make you different from other cold callers so the prospect becomes interested in you is this hooking sentence,

“Have I caught you in the middle of anything?”.

Many cold callers think this type of sentence causes the prospect to hang up the call, especially in B2B sales. But trust me, if you can nail it, the prospect will smile and give you time for your humbleness and how you care about their time.

Now, if you have already chatted or spoken before, then start like this,

“Hi, [Prospect name]. This is [Your name]. I’m an advisor with [Your company], and we chatted briefly at a virtual webinar a couple of weeks ago.”

2. Presenting Your Value Proposition

Your sales pitch as a financial advisor is your value proposition. Next, remember your prospect may be busy and not have much to talk to you about. This is why short and sweet value proposition pitch only your successor.

Value proposition means what the client will get by taking your service. Thus, the best thing is to do some pre-research about the pain points of the lead and exactly pitch how you can solve them. It will save you and the prospect’s time.

Hi [Client’s Name], I’m [Your Name] from [Your Company]. I hope I caught you at a good time. I’m reaching out to you today because we’ve helped many individuals in [their profession or local area] with financial planning and investment strategies. I would love to take a few minutes to discuss how we might be able to assist you.

Continue the conversation if the prospect acts positively.

[Client’s Name], I did a bit of research about you and found out you are struggling with [highlight the pain points]; I think you’d really benefit from our personalized approach to financial planning. We can help you with…”

Now you can highlight a couple of these points which are suitable for that particular prospect.

• Develop a successful investment plan and strategy.
• Improve their decision-making regarding investing.
• Establish true financial freedom.
• Increase personal wealth.
• Get their money working harder to increase the rate of return.
• Minimize their exposure to taxes.
• Decrease the amount of financial stress in their life.
• Improve their quality of life, piece of mind and work-life balance.

You can talk about past clients and how you helped them, and share some success stories in your cold calling scripts for financial advisors. 

“Our clients, much like you, enjoy strategies suitable just for them. These are designed not just to protect their assets but to really boost their growth potential. Just last month, we helped someone in a very similar situation to yours see a 20% increase in their investment returns within a year. It’s all about making your money work harder for you. What do you think? Would you be open to exploring some ideas on how we could help achieve your financial targets?”

3. Warm-Up Call Scripts

You have shared your company’s value, and now you need to warm up the prospect. This does not mean you need to close the deal. Simply, you need to talk more, make the client comfortable, and share their issues. Therefore, experienced cold callers exactly do this in their financial advisor lead generation service. By warm up the clients you can be their advisor not a service seller only.

Here is a small, soft takeaway,

“But you know I am not sure if I can help you in the same way that I have helped others, so I am reaching out with a question or two.”

Now, you ask a couple of questions; here is a list.

• How do you feel about your current plan or strategy for your personal investment?
• Do you feel like your current plan and strategy will lead to wealth and financial freedom?
• Are you interested in ways to minimize the amount of taxes that you have to pay from the money you earn?
• How much of a priority is financial freedom for you?
• Do you currently have a plan or strategy?
• Do you feel like you know what to do regarding your investments?
• Are you aware of the different investment options that are available to you?
• Do you think your level of stress about finances is normal or above average?

“Or are you available to continue talking about this now? It would be a, you know, 15, 20-minute chat. If you are available now, I could actually send you a screen share link, and there’s just a few slides and information I wanna share with you.”

4. Introducing The Service That You Can Assist Them With

Give your sales pitch and convince the prospect to talk to you and share their perspectives. Then it’s time to share the service that you can help them with. Secondly, the tip is here use a dialer with great functions so you do not need to dial every number manually and you can reach more people and introduce your service.

Here is a very precise script,

“Based on what you share, it might make sense to talk more because these are the areas that I help with. As I mentioned, I work for [Your Company], and we provide,

• Financial planning
• Investment advice
• Retirement planning
• Portfolio management

Or you can pitch in a bit more personalized way, which is the key to every successful cold call.

“[Client’s Name], based on our conversation, it sounds like managing [specific financial need, e.g., retirement planning, investment strategies] is a key priority for you.

At [Your Company], we specialize in providing comprehensive [specific service, e.g., retirement planning services]. We focus on creating a plan that fits your unique financial goals. For instance, we’ve assisted clients like you by setting up customized investment portfolios that not only secure their future but also optimize their current financial position.

How does that sound to you? Would you like to dive deeper into how we can specifically help with your [specific need]?”

5. Initial Contact With A High-Net-Worth Individual

High-net-worth individuals are the warm leads, and you get a better opportunity with such a list to close more deals with your cold calling. However, this is tough at the same time, and you have to be very precise and establish credibility about your goals to them.

“Good [morning/afternoon], [Client’s Name], this is [Your Name] from [Your Company].

I understand your time is extremely valuable, so I’ll be brief. We specialize in bespoke financial strategies for high-net-worth individuals, focusing on enhancing wealth and optimizing investment portfolios.

I’ve helped [high-net-worth client name] in similar financial situations achieve substantial growth and stability. Could we schedule a brief meeting to explore how we might assist in reaching your specific financial goals?”

This script is useful when you know the high-net-worth individual has recently attended a specific industry event. Thus it provides a natural conversation starter, shows attentiveness to their interests, and aligns your services with their current needs.

“I noticed you recently attended [Event Name], and I believe we share an interest in [relevant topic]. At [Your Company], we provide suitable financial services that align particularly well with the needs of industry leaders like yourself, especially around [specific financial service].

I’d love the opportunity to discuss how we can specifically support your financial objectives based on the latest industry insights. Would you be open to a quick call later this week to dive deeper into this?”

At this point, you try to make your financial advisor appointment setting with the client.

6. When You Are Reaching Out To Small Business Owners 

Cold call as a financial advisor or on behalf of the advisor, you will get a list of leads of small business owners, and it can be your first time interacting with them. But you can not show your nervousness and practise to get comfortable while delivering your cold call script.

Do research about their business success, failure rate, growth, or related information. If you add those to your cold calling script, they will trust you and willingly take your service.

“Hello [Business Owner’s Name], this is [Your Name] from [Your Company]. I’ve been following the growth of [Business Owner’s Business Name], and I’m impressed with what you’ve accomplished.

Prospect may say something like, “How do you know about me?”

Then continue your pitch,

“I specialize in helping small businesses strengthen their financial strategies, from cash flow management to planning for expansion. I’d love to learn more about your current challenges and discuss how we might assist in achieving your financial goals. Is there a convenient time this week for a quick discussion?”

The second scenario can be your financial advisor business owners attending some events and get introduced with some local business owners. After collecting leads you can mention about the event so the small business owner feel interested talking to you.

“Hi [Business Owner’s Name], it’s [Your Name] from [Your Company]. I noticed you attended the recent [Event Name] in [Location], and I was really intrigued by your insights on [specific topic discussed at the event].

At [Your Company], we work closely with small businesses for financial solutions that not only mitigate risks but also capitalize on growth opportunities. I believe there’s a lot we can offer to help [Business Owner’s Business Name] thrive even more. Can we set up a time to explore this further, perhaps over a coffee or a call?”

If you have worked with similar small business owners, your sales pitch should sound like this.

“Hello [Business Owner’s Name], this is [Your Name] from [Your Company]. I specialize in helping small businesses strengthen their financial strategies, from cash flow management to planning for expansion. 

Have you heard of [company name you have helped]? Just last year, we helped them reduce their overhead costs by $20,000. We’ve become a trusted partner for many local retailers because we offer the kind of financial insights typically reserved for larger corporations but tailored for small businesses. I’m confident we could achieve similar outcomes for your store as well.”

7. Pain Point Scripts

Pain point scripts are your hidden secret to success in cold calling for financial services lead generation. This type of script shows you have worked on the prospect and they get impressed. If you show one pain point this will be your hook.

Initiate the conversation like this,

“Hello [Client’s Name], this is [Your Name] with [Your Company]. I understand that managing cash flow can be a major challenge for businesses like yours, especially in unpredictable markets. We’ve helped several clients streamline their finances to ensure more consistent and predictable cash flow, which can be critical for day-to-day operations and long-term planning. Could we schedule a call to discuss some strategies that might work for you?”

To be more personalized, here are some common questions that are the pain points of most companies or individuals. You can include in your script that meets your prospect’s needs,

• Don’t have a good plan or strategy for investments?
• It can be difficult to know what to do with investing.
• It is difficult to achieve financial freedom.
• Not getting the best possible rate of return from investments.
• Taxes taking too much out of the gains from investments.
• Personal finances or expenses can cause a lot of stress in everyday life.
• Not able to fully enjoy life from working too much and having stress from personal finances.

If the prospect is facing difficulty accessing capital for expansion, pitch your cold-calling script like this.

“Good [morning/afternoon], [Client’s Name]; this is [Your Name] from [Your Company]. Expanding a business is an exciting prospect, but finding the right financial resources to do so can often be a hurdle. We have experience of helping businesses like yours secure the necessary capital for expansion through various financial instruments and strategies. How about we discuss how we might assist you in taking your business to the next level?”

8. Personalized Scripts

Not every lead faces the same problem. Some are maybe in debt or recently retired. In these cases, if you deliver a generic cold call script, the cold lead will never turn into a warm lead. So, you need to personalize your script.

So, now you know personalized cold-calling scripts for financial advisors mainly depend on your prospects. But here are some examples of common cold-calling scripts for financial advisors you can use to pitch.

Scenario 1: Calling Someone Who is in Deep Debt

“Hello [Client’s Name], this is [Your Name] from [Your Company]. According to my research, you are in some debt, right?”

The prospect will respond. Then, start showing some empathy and deliver your cold-calling speech.

“I understand that managing debt can feel overwhelming, and I’m here to offer support and solutions. We’ve helped many clients navigate similar situations, finding paths to financial stability through structured debt management plans. Let’s talk about how we can provide relief and create a manageable plan tailored to your specific circumstances.”

Scenario 2: Calling Someone Who Has Recently Had a Baby

The new parents may need an insurance plan, and this is your time to deliver your cold calling scripts for insurance appointment setting.

“Hi [Client’s Name], congratulations on your new addition to the family! I’m [Your Name] from [Your Company], and I specialize in family financial planning. With all the new responsibilities, I’m sure securing your family’s financial future is a priority. We can explore education savings, family budgeting, and insurance options to ensure you’re well-prepared for what’s ahead. Could we schedule a time to discuss this?”

Scenario 3: Calling Someone Who Has Recently Lost a Spouse

“Hello [Client’s Name], this is [Your Name] from [Your Company]. I want to extend my heartfelt condolences for your loss. During this difficult time, managing financial matters can be particularly challenging, and I’m here to help.”

Since this is a difficult time for the client, you need to be soft tone and show your sympathy. Do not forcefully try to sale your service.

“We can ensure that your financial affairs are in order, providing you peace of mind as you navigate this transition. When you’re ready, let’s discuss how we can support you through this.”

Scenario 4: Calling Someone Regarding Retirement Planning

“Good [morning/afternoon], [Client’s Name], I’m [Your Name] from [Your Company]. I understand that planning for retirement can seem daunting, but with the right strategies in place, we can ensure that your golden years are secure and enjoyable. We offer personalized retirement planning for your life goals and financial situation. I hope you will enjoy discussing how we can maximize your retirement savings and turn your dreams into a practical plan.”

9. Different Types Of Handling Objections Scripts

Reasons cold callers mostly fail in their cold calling when they face any objections. While it may also seem to you difficult, it can be you the jackpot if you can hit the right point. This means you need to carefully handle the prospect objection, which will speed up the process of sealing the deal.

Here, we have exemplified some common objections to handling successful cold-calling scripts for financial advisors from real-life experience.

Scenario 1: Many times, prospects have had bad experiences with their past financial advisors. This can be another objection they do not want to take another experience anymore. You need to gain the trust of your client.

“I’m sorry to hear that; it’s like having a bad meal at a good restaurant. It shouldn’t put you off dining altogether. Let me show you how we ensure a better experience.”

Scenario 2: The client is busy and does not have much time to talk to you. This is the most common scenario every cold caller experiences. Some intentionally make this as an excuse, and others may actually be busy.

“I completely understand; we’re all trying to juggle so much. Let’s schedule just 15 minutes when it’s convenient for you, ensuring no opportunities slip through like sand in an hourglass.”

Scenario 3: Another rejection you have heard in your cold call is the objection that they do not have money or concern about the fees. In such cases, trying to pitch investing or taking financial advice will not reduce their money; instead, they can be more financially stable.

“It’s important to ensure that every dollar you spend works for you, like seeds in a garden. Investing a little now in our advice could grow into greater financial security. Let’s explore options that fit your budget.”

Scenario 4: The prospect might not interested in taking your financial advice and say, “ I’m not interested” or “No, I’m good.”

“I understand that it might not seem necessary now, but it’s like having an umbrella. Even if it’s sunny now, it’s handy when unexpected rain comes. A quick chat could show you benefits you might not be aware of.”

Scenario 5: While you will come across too many negative objections, there are some people who are honest and reject very politely by saying 

“I am not the right person to speak with.”

Appreciate their honesty and ask if there are any other persons who need financial advising help.

“I appreciate your honesty. Perhaps you could help by pointing me to the right person? It’s like asking for directions; you’re helping me get to the right destination.”

Scenario 6: You may find one lead who is already taking financial services from another company and is happy with their current advisor.

“That’s great to hear you have someone you trust. It’s like having a favorite doctor. But sometimes a second opinion can reveal new opportunities for health or, in this case, your financial health.”

10. How To End With A Strong Call To Action

A cold calling script for financial advisors should conclude with a clear and concise call to action (CTA), which is your closing pitch.

“Thank you for considering our services. To ensure you don’t miss out on this opportunity to enhance your financial well-being, let’s schedule a brief call to discuss your financial needs and how we can meet them. Are you available this week or next to dive deeper into potential solutions?

Please let me know your preferred time, and I’ll make all the necessary arrangements. Looking forward to help you get your financial goals!”

11. Follow Up Scripts

Follow-up with your clients means nurturing your relationship with them. Not every time, clients become prospects immediately. In such cases, you need to follow up with them by cold calling. Carefully deliver your follow-up cold calling scripts for financial advisors with different situations.

General Follow-up after Initial Contact For Financial Advisor Appointment Setting

“Hi [Name], I hope this message finds you well! I wanted to touch base following our recent conversation to see if you have any further questions or if there’s anything more, I can provide to help you make an informed decision. Looking forward to your thoughts!”

Follow-up after Sending Information

“Hello [Name], I’m just following up to ensure you received the information I sent over last week about our services. I’d be happy to discuss any aspects in more detail or answer any questions you might have. When would be a good time to chat?”

Follow-up after a Presentation or Meeting

“Hi [Name], thank you for the opportunity to meet the other day. I wanted to follow up on our discussion and reiterate how our services could specifically benefit you [mention any specific benefits discussed]. Can we schedule a follow-up call to address any remaining questions?”

Follow-up if No Response to Previous Messages

“Hello [Name], I wanted to reach out once more as I haven’t heard back from you. I understand you’re very busy, but I would love to continue our conversation about how we can assist you with [specific service or benefit]. Is there a better time or method to reach you?”

Follow-up to Re-engage a Cold Lead

“Hi [Name], it’s been a while since we last spoke about [mention the service/topic discussed]. I thought of you because [mention a new update, offer, or relevant news]. I believe this could be beneficial for you and would love to discuss it further. When might you have time for a quick update call?”

Follow-up after a Network Event

“Hi [Name], it was great connecting with you at [Event Name]. I enjoyed our conversation about [mention something specific they talked about]. I’m keen to explore how we could work together or support each other. Perhaps we could grab a coffee next week? What does your schedule look like?”

Conclusion

Succeeding in cold calls mostly depends on your script, approach, and tone. Most cold callers in cold calling services become frustrated when, after spending hours on calling leads, they can not seal the deal. To help you with real-life experience in cold calling we have shown you 11 Best Cold Calling Scripts For Financial Advisors.

Cold-calling scripts change with the prospects’ situation. So you need to be very careful about that. Finally, by pitching every prospect with the same generic cold call script, chances are very low that you will succeed.

In the end, you need to practice more and more to sound natural, not like a robot. Moreover, have patience and trust in yourself. With our best cold-calling scripts for financial advisors, you will surely excel.