Every business wants to grow and expand, but the procedure becomes expensive if you donât know how to keep your acquisition costs under control. Calculating your Customer Acquisition Cost will let you quantify how much you will spend to get new customers. Keep reading for everything you need to know about CAC, including how to […]
Predictive Lead Scoring: A Practical Guide To Data, Models, and Implementation
Predictive lead scoring helps decide which lead has more potential to convert as a paid customer, like choosing your prince charming without kissing the head of every frog in the pond. Suppose you have two leads, lead X and lead Y, which one will you pick? Without scoring, it’s really tough. So in this article, […]
Account-Based Marketing (ABM): Strategy, Types, Tools, and KPIs
Account-based marketing has evolved over the years, but there is still a missing puzzle piece in using the right account-based marketing metrics. Believe it or not, many companies end up using traditional demand gen âperformance indicatorsâ to gauge the success of the ABM efforts. This is not the right approach! As the saying goes, â […]
Product-Qualified Leads (PQL): Definition, Scoring, Triggers
A lot of giant companies like Grammarly, Meta, Slack, etc, provide a free version of their products to the users to make the audience used to it. This is how the target audience gets habituated with their products, and they become product-qualified leads and give business to them. This is how it works, but for […]
Sales Qualified Lead (SQL): Definition, Methods & Importance
No opportunity is wasted when it comes to sales, even if you throw a product to a group of people, someone will buy it, but the matter is that among all of them, 75% people are not your target audience. So if you offer your product to the target audience, then the selling probability will […]
Marketing Qualified Lead (MQL): Definition, Criteria, Scoring, and Best Practices
Every lead you have may not be sufficiently qualified to put effort and time equally. Then comes conversion, which is more likely a race. So for every business, the ultimate goal is to convert a potential customer into a paid customer. MQL(marketing qualified lead) is a potential lead that can increase the possibility of conversion, […]
B2B Lead Generation Strategies: Drive Qualified Sales Leads
Generating high-quality leads is the backbone of B2B marketing. Modern buyers are more informed, selective, and expect personalized experiences before making decisions. Thatâs why businesses need effective, data-driven lead generation strategies that not only attract prospects but also nurture them into loyal customers. Today, we will show you proven B2B lead generation strategies to increase […]
What Is B2B? Business Models, Sales & Marketing Guide
To become successful in the b2b industry, you must have enough idea about the business models that are often practiced in the marketplace. There are multiple types of models that are often used by business owners based on the product category and industry type. Some of the common types of business models are – B2B […]
B2B Compliance & Ethics: Best Practices and Frameworks
Business-to-business compliance refers to the adherence to business regulations and laws; on the other hand, ethics is the decision-making that is morally sound beyond legal requirements. Both compliance and ethics are very basic and mandatory requirements to build relationships, long-term growth, trust, and brand value. In this article, we will discuss B2B compliance and ethics […]
How To Build An Ideal Customer Profile For B2B
Knowing who you’re targeting with your marketing efforts is as important as what you’re offering. Without a clear understanding of your ideal customer, even the best products and services can fail to bring you revenue. This is why building an Ideal Customer Profile (ICP) is important, especially in B2B marketing, as it helps you define […]