Optimizing marketing-qualified leads to sales-qualified leads conversion requires a strong combination of your sales and marketing team with a lead scoring model or framework, and systematic follow-up and lead-nurturing process. Lead generation alone can not stand out for your business. You need to convert marketing-qualified leads to sales-qualified leads to close deals. Make sure your […]

It is crucial to understand A/B testing in your B2B funnel to improve your sales pipeline health and overall business growth. A/B testing increases customer experience in the entire journey of your sales funnel stages. Throughout your B2B funnel, it is also a very powerful tool to optimize your customer journey and improve your conversion […]

According to wifitalents.com, approximately 72% of U.S. businesses carry some form of commercial insurance. If you are a commercial insurance provider or own an insurance business, then you definitely have the headache of generating or acquiring quality commercial insurance leads. Throughout this session, we will discuss the process, the criteria for qualifying a prospect, and […]

Commercial insurance is not a quick or easy sale. It protects entire businesses, not just one person. Because the risk and cost are high, buyers must move slowly and carefully. In this blog, we explain why commercial insurance sales cycles are longer, including: High financial and legal risk for businesses Multiple decision-makers are involved in […]

Selling commercial insurance is not so easy because there are many businesses out there. Each one is different and requires things. So you should focus on businesses that need insurance the most. When you target the right industries, good things happen. You spend less time on dead ends and close more deals. As a result, […]

High-intent commercial insurance lead generation can be challenging for agents and brokers. Sometimes businesses have policies that don’t cover their assets or the terms become irrelevant to new regulations. Thus, the urge for a new policy emerges. This is where cold calling plays an impactful role. If done strategically, it helps agents connect with decision […]

Organizations are often unable to attract top-performing loan officers on a regular basis. In the current competitive capital market, almost everyone offers good compensation. But a better financial offer misses out on recognizing a key factor. That is, faster operations make LOs work faster, easier and more beneficial. This blog will cover how and why fast […]

An ABM technology stack combines data and intelligence, engagement and orchestration, CRM automation, and analytics tools. Sales and marketing speculation holds that technology is the best method for account-based marketing to get a 360-degree view of high-quality accounts. A strong ABM tech stack doesn’t just automate tasks. It guarantees your marketing and sales teams operate […]

When the sales and marketing departments work in silos, your business faces miscommunication, conflicting priorities, and wasted resources. In this situation, your leads fall through cracks, miss opportunities, and the sales pipeline becomes inconsistent. HubSpot stated that 25% sales professionals achieved improved lead quality when the sales and marketing teams aligned and worked in a […]

In the competitive mortgage lending landscape, recruiting and retaining top-performing loan officers is not just a goal; it’s a necessity for the success and sustainability of brokerage firms and other financial institutions. The mortgage industry depends on loan officers who possess the right skills to not only complete transactions but also to create long-term relationships […]