Think about going to a big store. You don’t buy everything you see, but pick what you need. Account targeting works in the same way.

Account-based marketing (ABM) is a B2B strategy that aligns the marketing and sales teams together to target a high-intent account with maximum possibility of conversion.

Direct email marketing is making a powerful comeback since digital marketing is dominating every platform. Physical mail offers a refreshing and effective way to engage

Converting​‍​‌‍​‍‌​‍​‌‍​‍‌ B2B leads into customers is a process that involves time, follow-ups, and the right actions. A CRM workflow is the tool that assists in

Sequencing cold emails for janitorial lead generation is necessary to reach the right prospects. So, you have to maintain the right flow, sending the potential

Lead capture forms are the obscure saviors of business growth in this ongoing state. But here the twist is that most forms fail because they