What Is Multithreading in Sales & Why It Closes More B2B Deals?
Multithreading in sales works in a simple way. Rather than leaning on one contact, you build relationships with several potential customers inside the same target
How IT & Tech Companies Get B2B Clients: 8 Channels That Work
Cold calls and hope do not land B2B clients in tech. Because software buyers can’t touch or test a product the way they can a
How to Sell IT Services to Healthcare Practices (HIPAA)
Most of the IT service providers pitch their product to healthcare practices by starting the conversation with the features of their technology. This is the
How to Nurture and Follow Up on Long IT Sales Cycles
Nurturing and following up a lead is not the same thing. Nurturing a long IT sales cycle means you keep talking to a prospect in
How to Build a Sales Pipeline for an IT Services Business
A sales pipeline for an IT services business is a step-by-step process that tracks every sales opportunity from the first contact to a signed contract.
Cold Calling vs Warm Calling: Key Differences, Pros & Which Works Best
Cold calling means calling prospects who have no knowledge of your business. On the other hand, warm calling means contacting people already interested in your
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