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How to Build a Mortgage Recruiting Funnel?

Mortgage recruiting funnel is a strategic framework or methodology that takes mortgage talent through several stages of awareness, interest, consideration, and application to ultimately lead to a new hire. The process of recruiting a mortgage loan officer, underwriters, transaction coordinator, or processor takes different sources, such as online advertising, personal networking, social media attraction, and […]

How to Build a B2B Customer Acquisition Strategy?

The B2B customer acquisition process is the core of any business-to-business company. It’s the systematic effort to attract, engage, and convert qualified leads into loyal customers. The basic definition is straightforward, bringing new customers into your fold and the “how” is what separates success from stagnation. Imagine you have just opened a new business in […]