Exclusive leads cost more, so they must close more. For commercial agents, they cost less per policy only when the close-rate ratio beats the price ratio. An exclusive lead goes to one agent. A shared lead goes to several agents at once, usually for less money. Renewal timing often matters more than exclusivity. Shared leads […]

Restaurant business loan leads come from three public records. Liquor license filings show new restaurants and ownership changes. Health permits show who runs the restaurant now. Uniform Commercial Code (UCC) filings show who already has financing. Lenders can use these records to find restaurants before a paid lead vendor does. Chicago’s Retail Food Establishments dataset […]