Aged business loan leads cost less to buy. But they only cost less per funded deal if they fund often enough. In CallingAgency’s cost model, that means an exclusive lead has to fund fewer than 15 times as often as an aged one. Vendors put that number somewhere between 3.5 and 16.9. This guide is […]

You call a shipper. They say, “We already have a 3PL.” Then you ask, “Is there anything your 3PL could do better?” Now you have started a real conversation. The best way to handle 3PL objections is to agree first, then ask a question and find one problem you can solve. Do not ask the […]