Tom and Jerry represent the relationship between a sales rep and a gatekeeper. In the cartoon, Jerry often finds clever ways to get past Tom to get what he wants, similar to how salespeople interact with gatekeepers. When you call someone in a company to make a sale, you often face people who control access […]

You may have heard that cold calling is an excellent idea for expanding your business. However, you may still feel anxious and choked while conducting this outbound marketing. This can be caused because of the fear of cold calling.  As a salesperson, having the fear of cold calling is not uncommon. Even the most seasoned […]

Cold calling is a proactive sales method involving making unsolicited phone calls and using excellent communication skills to introduce the product or service, generate leads or close sales. This is the official definition of cold calling. In general, you list phone numbers of people who may be interested in purchasing what you are offering. Although […]

Cold calling service outsourcing can become your life’s best decision if you choose the right company. Undoubtedly, this is because they can offer a competitive outbound prospect strategy for more sales. But has it ever been easy to find the best cold-calling agency? The answer is no, and the reason is that there are tons […]