It is crucial to analyse the right metrics to succeed in a marketing campaign, and a marketing campaign helps when the numbers are increasing. If

When trying to find out about the ROI of lead generation, tracking the return on each campaign is the most important thing. Here, one must

To achieve the best output from the lead generation metrics and KPIs, measurement is necessary. If you have enough idea about all the KPI and

For the lead nurturing processes, running multi-touch campaigns is most crucial. Here, one has to carefully focus on proper strategy, the right channels, and accurate

TOFU, which means top of the funnel marketing, is the initial step of a strategic approach to connect with potential customers & build the brand