Account-based marketing and lead-based marketing are both effective for lead generation, but the choice of taking one strategy between them depends on your needs, pain points, interests, ability, adaptability, etc. Lead-based marketing is a broad strategy where account-based marketing is more specific. Both have some pros and cons, but some marketers keep one strategy ahead […]
Janitorial Company Branding Strategies That Win Clients
In a market filled with a multitude of similar businesses, it is crucial for commercial cleaning businesses to have a brand that stands out if they are to navigate through such a market successfully. It is generally accepted that an effective brand can be used to gain new clients, build trust and credibility, and serve […]
Is Telemarketing Still Effective? Stats, Trends, and Real-World Results
Telemarketing continues to be one of the most powerful marketing tools for companies. It enables them to reach out to customers personally, obtain feedback and produce strong leads. Despite the availability of various digital channels, a personalized phone call can still deliver quantifiable results and deepen the customer relationship. Telemarketing might be considered as an […]
Telemarketing vs Email Marketing vs Social Selling
Businesses often fail to intercept the best method to reach potential customers. Some took telemarketing, where email marketing was more suitable. And some take social selling where telemarketing would be a suitable option. The truth is, the suitable method depends on your business type, industry, affordability and how fast you need to respond to your […]
How Outbound Lead Generation Works for Commercial Insurance?
Selling commercial insurance policies is a complex task to accomplish. Policy acquisition/ purchase is a calculated process which relies on rigorous research, market comparison and risk evaluation. Due to this complexity, outbound lead generation is very crucial for insurance. It allows brokers and agents to take proactive measures and deliver an influential message. This later […]
Telemarketing vs Telesales vs Call Center: What’s the Difference?
Companies often waste tons of money by operating wrong calling functions. Some use telemarketing for telesales jobs and some think a call center can do all their work. Eventually, there are basic differences among these three functions. A good call center can shift a business’s voice. Similarly, a good telesales team can bring a sustainable […]
The Modern B2B Buyer Journey: A Complete Guide to Mapping & Optimization
B2B businesses invest heavily in content marketing, outreach and lead generation but still struggle to draw prospects into a purchase. The reason is simple, today’s B2B buyers do not follow a straight predictable path. This blog breaks down the modern B2B buyer journey, explains its core and hidden stages and highlights common mistakes. It will […]
How to Nurture Commercial Insurance Leads into Appointments?
Nurturing commercial insurance leads must be strategic because it involves more financial aspects and business requirement-centric decisions. That’s why we are going to discuss with you the proper segmentation of commercial insurance leads and how to use communication channels like email, phone, voicemail, and LinkedIn for better nurturing. Also, you will be able to know […]
The Essential Checklist for Businesses Considering Commercial Insurance
Having commercial insurance for your business gives you security from unwanted loss, physical damage to properties, natural disasters, accidents, etc. If you have a business, you may also be thinking about taking commercial insurance. Here comes the problem: Not every business is eligible or can easily take out insurance. Commercial insurance providers check several things […]
How to Optimize Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) Conversion in Sales Funnel?
Optimizing marketing-qualified leads to sales-qualified leads conversion requires a strong combination of your sales and marketing team with a lead scoring model or framework, and systematic follow-up and lead-nurturing process. Lead generation alone can not stand out for your business. You need to convert marketing-qualified leads to sales-qualified leads to close deals. Make sure your […]