Running a telemarketing campaign can be overwhelming, right? These are highly effective for expanding operations quickly, but they can be complicated to establish. This blog will explain how you can develop a telemarketing campaign from scratch. We will guide you through developing it step-by-step for any industry you are in. What Is A Telemarketing Campaign? […]
How Many Calls Per Day Do You Need To Hit Your Revenue Goals?
For sales-oriented businesses, sales calls per day could sound like an easy concept, maybe even boring. However, experienced salespeople will tell you that it’s not just a number; it’s a factor that can determine whether the outreach strategy is successful. Thus, it makes no difference whether you are a solo entrepreneur willing to grow a […]
ABM vs Lead-based Marketing: Key Differences, Use Cases, and Strategy Selection
Account-based marketing and lead-based marketing are both effective for lead generation, but the choice of taking one strategy between them depends on your needs, pain points, interests, ability, adaptability, etc. Lead-based marketing is a broad strategy where account-based marketing is more specific. Both have some pros and cons, but some marketers keep one strategy ahead […]
Janitorial Company Branding Strategies That Win Clients
In a market filled with a multitude of similar businesses, it is crucial for commercial cleaning businesses to have a brand that stands out if they are to navigate through such a market successfully. It is generally accepted that an effective brand can be used to gain new clients, build trust and credibility, and serve […]
Is Telemarketing Still Effective? Stats, Trends, and Real-World Results
Telemarketing continues to be one of the most powerful marketing tools for companies. It enables them to reach out to customers personally, obtain feedback and produce strong leads. Despite the availability of various digital channels, a personalized phone call can still deliver quantifiable results and deepen the customer relationship. Telemarketing might be considered as an […]
Telemarketing vs Email Marketing vs Social Selling
Businesses often fail to intercept the best method to reach potential customers. Some took telemarketing, where email marketing was more suitable. And some take social selling where telemarketing would be a suitable option. The truth is, the suitable method depends on your business type, industry, affordability and how fast you need to respond to your […]
How Outbound Lead Generation Works for Commercial Insurance?
Selling commercial insurance policies is a complex task to accomplish. Policy acquisition/ purchase is a calculated process which relies on rigorous research, market comparison and risk evaluation. Due to this complexity, outbound lead generation is very crucial for insurance. It allows brokers and agents to take proactive measures and deliver an influential message. This later […]
Telemarketing vs Telesales vs Call Center: What’s the Difference?
Companies often waste tons of money by operating wrong calling functions. Some use telemarketing for telesales jobs and some think a call center can do all their work. Eventually, there are basic differences among these three functions. A good call center can shift a business’s voice. Similarly, a good telesales team can bring a sustainable […]
The Modern B2B Buyer Journey: A Complete Guide to Mapping & Optimization
B2B businesses invest heavily in content marketing, outreach and lead generation but still struggle to draw prospects into a purchase. The reason is simple, today’s B2B buyers do not follow a straight predictable path. This blog breaks down the modern B2B buyer journey, explains its core and hidden stages and highlights common mistakes. It will […]
How to Nurture Commercial Insurance Leads into Appointments?
Nurturing commercial insurance leads must be strategic because it involves more financial aspects and business requirement-centric decisions. That’s why we are going to discuss with you the proper segmentation of commercial insurance leads and how to use communication channels like email, phone, voicemail, and LinkedIn for better nurturing. Also, you will be able to know […]