An X-date is the expiration and renewal date of a business’s commercial insurance policy. It is the deadline that controls the entire renewal process and is one of the most important pieces of information in commercial insurance leads. You can renew with the current carrier, move to a new carrier, or switch agents on X […]
How to Time Insurance Outreach to the Renewal Window? 90/60/30 Strategy Use Case
The best time to contact an insurance prospect is 30–60 days before the policy expires. This gives the business enough time to compare coverage, review pricing, and consider another carrier or agent before renewing its existing policy. 2 things work pretty well for this period, which is: State notice requirements can put material renewal or […]