A live transfer connects a lender to a business owner already on the phone. A booked appointment comes from outbound calls made based on one lender’s own criteria. Once you count closer time, the two rarely cost the same. The real gap comes down to how much time a closer spends before knowing if the […]

Manufacturers say ‘No’ faster than almost any other B2B buyers. That doesn’t necessarily mean they are rude. A plant manager who switches a supplier and gets it wrong could face a line stop, a scrap batch and an uncomfortable conversation with the controller. Saying no is often the safer choice when the cost of a […]