Most lenders know what they paid their last recruiter. Far fewer know what it actually costs to recruit a producing loan officer (LO) because the recruiting invoice is only one part of the total cost. Recruiting cost alone runs from roughly $1,000 for a Silver-tier originator to $45,000 or more for a top-1% producer. So, […]

Most logistics prospect lists start with too many companies rather than the right ones. Someone pulls thousands of manufacturers from a few states, sorts them by employee count, and sends the list to sales. All that work slows the process down. The team spends weeks calling, but few meetings come from it. It happens because […]