Most prospect lists start with 2 filters: Industry Company Size Filtering by industry and company size alone often leaves you with a long list of companies that aren’t a good fit. Technographic targeting narrows that list to R already using relevant technologies. That makes it easier to reach the right prospects with a message that […]

Most janitorial sales time gets wasted on people who cannot actually approve the contract. The receptionist may take your card and the night supervisor may like your crew, but neither one controls the budget. Most commercial cleaning contracts are signed by a property manager, facility manager, operations leader or procurement decision-maker. But of course, it […]