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B2B outbound marketing is a widely applied and proven method of hunting high-quality leads. Outbound marketing can be implemented in several ways, like cold calling, cold emailing, SMS marketing, paid advertising, etc. B2B outbound marketing helps companies find customers. Lots of businesses use it, and it works well. You reach out to other companies first, […]

To build a B2B inbound funnel, you need to identify your targeted audience and, according to their need, interests, and pain points, create content for every stage of your buyers’ journey. Typically, a buyer journey starts from brand awareness and moves through the consideration, decision, and retention stages. All four stages make a B2B inbound […]

Following a proper strategic approach can help you in creating a well-segmented facility manager prospecting list. Because of managing lots of clients, specifically in the commercial cleaning industry, we often tried a practical approach for building a verified facility manager prospect list. Those are – Identifying the right industry and locations. Utilize relevant data sources. […]

Most prospects we (CallingAgency) meet on demo calls or initial consultations raise almost the same issues. The prospect list consists of cold leads and non-decision makers Could not find the prospect contact due to a limited online presence You have landed on the perfect page, which has the exact solutions you are looking for regarding […]

Insurance companies handle a large amount of information related to personal, financial, and health. They obtain this data by generating leads through marketing activities. But strict regulations govern how companies can market their services. Your company needs to follow the Telephone Consumer Protection Act, California Consumer Privacy Act, General Data Protection Regulation, etc, if it […]

You put your heart and soul into your mortgage business every day by building strong client relationships, sharpening your expertise and overcoming the challenges that come your way. But what if all that effort could unravel in an instant? That’s the risk non-compliance brings. In the industry, failing to follow the rules of mortgage compliance […]

The mortgage industry runs on people, and it’s the trained professionals like loan officers, underwriters, and processors who keep the business moving. But getting the right people in the door at the exact time that you need them is an ongoing challenge for mortgage companies. The hiring need goes up and down. When loan demand […]

Candidate sourcing tools for a loan officer describe that while a mortgage company uses different kinds of technology or software to find, qualify, and onboard them for recruitment. Top tools can be unique according to different companies because not all companies have the same needs, but we will discuss the tools that are used mostly […]

Reducing loan officer hiring mistakes can save a significant amount of money for your brokerage. So, knowing the common mistakes and improving them for further hiring is necessary. In this blog, we will discuss some of the common hiring mistakes for brokerage and their effective fix. Hiring without a well-defined role. Favoring speed over fit. […]

It’s hard to find competent, expert loan officers. The best candidates are already engaged, and traditional job postings can easily get lost in the mix. That’s where lead magnets enter the picture, and they hook top talent with value first. Here’s why smart lenders and recruiters are turning to the use of lead magnets to […]