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“Cold calling is dead.” “No one answers the phones.” “Telemarketing is spam.” Those are the most common rumors in the B2B telemarketing industry. But the fact is, whoever masters the art of telemarketing still dominates the industry through direct appointment setting with decision makers, and keeps your calendar filled with quality prospects. The main difference […]
Cold Calling is the easiest and quickest way to develop market share in an industry. However, not everything is suitable for cold calling. For some products and services, cold calling becomes an unfriendly way to pitch an offer. This blog deeply analyzes this topic, when your offers become not call friendly. This will give you […]
Cold calling is when a rep calls a researched prospect who has never dealt with your company. The goal is simple. Start a real conversation and book a meeting. Nothing more on call one, and yes, it still works for B2B. A recent study of RAIN Group found that 57% of C-suite and VP buyers […]
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