When you call a prospect to offer security guard service, expect to hear “we already have a provider”. This happens because almost every site already has a provider, and nobody wants to leave their property unguarded. You are rarely selling to an empty seat. You are either replacing a provider or catching the buyer at […]
How to Sell Payment Processing to Auto Repair Shops and Dealerships
Selling payment processing to a repair shop is different from selling to a dealership. In a repair shop, the owner usually makes the decision. In a dealership, the controller, CFO, general manager, or dealer principal may make the decision. You can find them through fixed operations. The payment partner or opportunity is also different. In […]