An ABM technology stack combines data and intelligence, engagement and orchestration, CRM automation, and analytics tools. Sales and marketing speculation holds that technology is the

When the sales and marketing departments work in silos, your business faces miscommunication, conflicting priorities, and wasted resources. In this situation, your leads fall through

In the competitive mortgage lending landscape, recruiting and retaining top-performing loan officers is not just a goal; it’s a necessity for the success and sustainability

Account-based marketing is a widely used B2B marketing strategy. This marketing planning aligns the marketing and sales teams. Even if your ABM is running smoothly,

Account-based marketing is a B2B strategy that aligns the sales and marketing teams and delivers highly personalized campaigns and content to key decision-makers within a

Think about going to a big store. You don’t buy everything you see, but pick what you need. Account targeting works in the same way.