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pricing

Vending Machine Lead Generation Pricing

All three plans use one billing unit, a confirmed meeting with a site decision-maker who can approve a machine placement. See each plan’s cost, monthly booking volume and what qualifies before we invoice you.

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THE DIRECT ANSWER. 

CallingAgency vending campaigns cost $1,699 per month for a dedicated SDR seat that books 12 to 17 qualified appointments. The $4,000 plan commits to 25 to 40 appointments per month. The top plan costs $9,500 per month, with the appointment target set with you. Every plan includes list building, scripts, calling and setup. Email and LinkedIn vary by plan.

You are billed only for confirmed meetings with verified site decision-makers, not names, form fills or leads from a shared board. 

PLANS

Our Vending Machine Lead Generation Plans

We offer vending machine lead generation in three plans. Each one does a different job. The first gives you capacity. The second promises a committed number of meetings. The third adds demand capture to outbound. You’re picking a product, not a size.

Full-Time SDR

Single-metro operators with a closer but no prospecting time

$1,699/mo

10 to 25 appointments/month

Pipeline Starter

Operators building route density across several metros or site formats

$4,000/mo

25 to 40 appointments/month

Revenue Accelerator

Regional and multi-state operators adding paid demand capture to outbound

$9,500/mo

Appointment target set with you

Full-Time SDR: You Buy Hours

This plan gives you one sales development rep who works just for you. The price is the same as on our cold calling SDR pricing page. You decide the target profile and how strict the qualification bar is. There’s no set meeting count, so you carry the volume risk. That keeps the cost per appointment at its lowest. One seat books 12 to 17 appointments a month with facility and office buyers. That number shifts with your route radius, site density and qualification bar. It’s a range, not a promise.

Pipeline Starter: You Buy a Number

On this plan, we commit to the meeting count and carry the volume risk. Your fee pays for verified list building, sending domains, warm-up and cold calling. It also pays for email sequences, LinkedIn prospecting, qualification against the gates below and booking. A committed outcome costs more per meeting than raw capacity. Some months a territory goes cold and we cover those.

Revenue Accelerator: You Buy Coverage

You get outbound and account-based outreach on a named target list. We also run paid search and LinkedIn campaigns, plus CRM implementation. We bill media spend at cost, outside the program fee. You see what pays the platforms and what pays us. It fits multi-state operators with full-line vending, combo machines, micro markets and multi-site portfolio accounts.

Why the seat plan stops at 17 and the committed plan starts at 25. One caller working a defined radius has a ceiling, and we would rather publish it than sell past it. Above 17 meetings a month the work needs three channels and more than one person, which is a different product with a different price. If your target lands between the two, take the seat plan and hold the extra demand until the route can service it.

Higher meeting volume means a lower cost per booked meeting. The same list building, script development and domain setup get split across more meetings. 

Get Started

Get Vending Appointments With Site Decision-Makers

We book exclusive appointments with facility managers, office administrators and operations managers. Before each one reaches your calendar, we confirm the headcount or daily foot traffic, shift pattern, current operator and when their contract ends.

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WHAT'S INCLUDED

What Each Plan Includes

Our team handles every item below. We don’t hand you a tool and leave you to run it. 

Deliverable

Full-Time SDR

Pipeline Starter

Revenue Accelerator

Verified site list built to your service radius

You direct the criteria

Included

Included

Restricted-site screening before calling

Included

Included

Included

Cold calling

Included

Included

Included

Cold email with domain setup and warm-up

Add on

Included

Included

LinkedIn prospecting with Sales Navigator

Add on

Included

Included

Appointment booked on your calendar with qualification notes

Included

Included

Included

Incumbent operator and renewal window captured per meeting

Included

Included

Included

CRM handoff and activity reporting

Included

Included

Included

Dedicated client success manager

Shared

Included

Included

Account-based outreach on named target accounts

No

Add on

Included

Paid search and LinkedIn advertising

No

No

Included, media billed at cost

Committed monthly appointment count

No

Yes

Yes

In vending, restricted-site screening matters more than operators expect. Blind licensees get first pick at federal buildings and much state, county and city property. The Randolph-Sheppard vending facility program sets this at the federal level, and most states extend it to their own buildings, so those sites are rarely winnable. We remove those sites before the first dial, plus anything outside the radius your route can service. Our custom list building team sets the list criteria.

THE BILLING UNIT

What Counts as a Billable Qualified Appointment

Here’s what we charge for, in plain terms. Our billing unit is one meeting. It’s billable only when all six of these are true before it lands on your calendar.

Gate

What we verify before booking

Decision authority

A facility manager, office administrator, operations manager, property manager, HR lead or owner who can approve a placement, not a receptionist taking a message

Service radius match

The site sits inside the radius your route can actually run on its current service schedule

Site profile

Headcount band, shift pattern and site format recorded, plus the machine type that fits: full-line, combo, micro market or bulk

Incumbent status

Current vending operator named, or confirmed that the site has none, with the agreement renewal or notice window recorded where the buyer will share it

Review intent

The buyer has agreed to a site walk or to review a placement proposal, not just to hear from you someday

Confirmed slot

A date and time on your calendar with a reminder sequence attached

We book and bill a conversation only when it clears every gate. We reschedule no-shows free and replace any the buyer won’t rebook. 

Pricing Models We Do Not Use

Pricing Models We Do Not Use

Others may offer you these. Here’s what we think of each one, and why.

Model

What it looks like on your invoice

Why we do not use it

Shared lead board subscription

A low monthly fee, sometimes with a charge per lead claimed

The same site is visible to every subscribed operator in the radius and goes to whoever claims it first, so part of your spend buys a race you may lose

Prospect list or lead package

A one-time fee for a file of businesses

Nothing on it is qualified and nobody has been contacted. The calling, the gatekeepers and the screening are still yours

Locator paid per placement

A fee for each location signed

You inherit a site somebody else negotiated on terms you did not set, and the incentive rewards placing fast rather than placing well

Commission on machine revenue

A percentage of gross sales from placed machines

Revenue depends on product mix, foot traffic and your service schedule, none of which we control, and payment lands months after the work

Software subscription

A per-seat monthly license

It gives your team a dialer and a database. Your reps still have to make every call

Our prices are based on committed qualified meetings, because we both count them the same way. Questions about targeting, thresholds or placement agreements? Read our vending machine lead generation FAQ.

Choosing

Which Plan Your Numbers Support

Let your close rate decide your plan, not your budget. It tells you how many first meetings you need.

  • Open your CRM and check the last 12 months. Divide signed locations by first meetings to get your true close rate.
  • Pick your placement target for next quarter, then count back. At one signed deal per four first meetings, six new locations take 24 meetings a quarter. That’s about 8 a month, easily covered by the Full-Time SDR plan.
  • Close one in six instead, and the same six locations take 36 meetings a quarter, about 12 a month. One seat still covers that. The question is whether you want it guaranteed.
  • Go with Pipeline Starter once you need more than 17 meetings a month. It fits if a slow month would leave a hired stocker or route vehicle idle.

Last, put the monthly fee next to the annual net of what one month of meetings could win. Micro markets, multi-machine sites and multi-building portfolio accounts cover the fee faster than single-machine placements. It’s the reason the site profile gate above logs machine type before we book.

THE FINE PRINT

Billing, Terms and Territory

Term

How it works

Billing cycle

Monthly, in advance, on the campaign start date

Contract length

Three to twelve months. Twelve gives scripts, targeting and sending reputation time to compound

Setup and onboarding

Included in the program fee. List build, restricted-site screening, script approval, sending domains, warm-up and CRM mapping happen in week one

Ramp

Your first qualified appointment is booked within seven days of launch

No-shows

Rescheduled at no charge, replaced if the buyer will not rebook

Shortfall

If a billing month closes below the committed count, the balance carries into the following month at no additional charge

Territory

One vending operator per defined market. Your meetings are never offered to a competing operator in your territory

Changing plans

Move up at any point in the term. Move down at renewal, so the committed number stays deliverable

Your data

The prospect list, call records and CRM notes stay yours when the engagement ends

The first operator to claim a territory gets exclusivity. Check if yours is still open with a free vending route growth assessment before comparing quotes.

Common questions

Frequently Asked Questions

Plans cost $1,699 to $9,500 monthly. Full-Time SDR costs $1,699 for a dedicated seat booking 12 to 17 qualified appointments. Pipeline Starter costs $4,000 for 25 to 40 committed appointments. Revenue Accelerator costs $9,500, and your strategy call sets the appointment target. Every plan includes setup, list building and reporting.

A confirmed meeting with a verified site decision-maker inside your service radius. We record the headcount band, shift pattern, site format, best-fit machine type, incumbent operator and renewal window. The buyer must agree to a site walk or review a placement proposal. Miss any, and we skip booking and billing.

No setup or onboarding fee. Your program fee covers list building, restricted-site screening, script development, CRM mapping and your channels. Pipeline Starter and Revenue Accelerator add sending domain setup and email warm-up. Email and LinkedIn are Full-Time SDR add-ons. The only extra is Revenue Accelerator advertising media, billed at cost.

No. We don't sell shared or exclusive per-lead packages or run a lead board. Winning a site is usually a displacement sale. You want a meeting with a decision-maker whose current arrangement and renewal window you already know. That predicts a signed placement far better than a contact record does.

If we miss it, the shortfall carries into next month at no extra charge. It rolls over until we deliver the full count. Pipeline Starter and Revenue Accelerator are the committed plans. Full-Time SDR has no committed number. You buy a dedicated seat and set the qualification bar yourself.

Compare both on the same unit. A locator charges per signed, already-negotiated placement. We charge monthly for meetings. You negotiate your own commission terms and agreement. Ask what's billable, whether it's exclusive and what happens if the site fails.

The billing unit is the same in every vertical, a confirmed, qualified meeting. But volumes and rates change with how hard the buyer is to reach in that industry. See our company-wide lead generation pricing plans to compare other industries.

Get Started

Get Vending Appointments With Site Decision-Makers

We book exclusive appointments with facility managers, office administrators and operations managers. Before each one reaches your calendar, we confirm the headcount or daily foot traffic, shift pattern, current operator and when their contract ends.

Book A Call