Are you looking for an effective approach to reach clients for your bank? Do you want to generate a better bottom line than your competitor banks? Then, it’s time to invest in cold-calling.
Among several outbound marketing strategies, 49% of buyers prefer cold calling. However, you need a good, personalized, and intelligent script to enhance the success rate of your cold-calling efforts.
You can convert double the leads with the proper cold-calling script and the wit of your cold-calling agent. Here are 15 model scripts that work amazingly for given situations.
Letâs discuss:
15 Banking Cold Calling Scripts Boosting Your Lead Generation
While conducting cold calling, you need to deal with hundreds of prospects in hundreds of different ways. Therefore, cold-calling scripts must be innovative and witty in dealing with different situations.
When you follow effective scripts for outreach to your banking prospects, you can gain consistency in messaging, boost confidence, and overcome objections more effectively.
So here is our expert guide to writing effective scripts for different situations. Remember, rather than following a generic outline, make sure to personalize them according to your prospects for better results:
1. Introduction to New Clients
Acquiring new clients is tricky, as you know next to nothing about them. Thus, it is vital to catch their attention and then introduce yourself in a way that keeps them interested within the first few seconds.
Start with general greetings and ask your clients about their well-being. Then, introduce yourself, your company, and your purpose for calling. This will help your prospects understand whatâs happening and decide whether to keep the conversation going.
Present your credentials and accomplishments with confidence. Also, if there is a mutual acquaintance between you and your client, mention them. This will keep your client interested in what you have to say.
Here is an example of an ice-breaking cold-calling script:
Calling Agency: Hello there, Good [morning/afternoon/evening]. How are you today?
Client: Hi. Iâm alright, thanks for asking. Whoâs speaking?
If the potential customer came through referral, you can approach it like this:
CA: Iâm X, [your title in the company] of Y bank. Z referred your number to us. We heard you are looking for a solution for [specific problem]. Can I have two minutes of your time to discuss it?
Otherwise, you can continue like the following:
CA: Iâm X, [your title in the company] of Y bank. You may have heard about our recent collaboration with Z. Can I have two minutes of your time to discuss some of our services that may help you?
Why Does it Work?
This approach works because you start the conversation in a positive tone, asking for their well-being and letting them ask questions to conduct a genuine discussion. Therefore, you project concern and the correct tone of professionalism.
Also, you can immediately clarify your intent, showcase your references, and demonstrate your proficiency to establish yourself as an authority in the banking sector. This helps establish trust between you and your potential clients.
2. Checking in with Existing Clients
To expand your business, you can reach out to your existing clients with exciting offers and product demos to make their banking journey more pleasurable. This gives you an edge as you have data on their transactions and encounters with your company.
An example of the script to interact with your client is the following:
Calling Agency: Hello [Mr./Mrs./ Ms.] X, How are you this [Morning/Afternoon/Evening]?
Client: Hi, Iâm fine. With whom Iâm speaking?
CA: This is Y, [your title] of your bank Z. Iâm reaching out with an exciting opportunity to enhance your banking experience. Can I have two minutes of your time?
In this stage of your conversation, the client either replies positively or negatively.
If the reply is positive, explain the new plan thoroughly and discuss how it can benefit them. Ask if they want to explore that option and if they have other specific needs you can address.
Once the client agrees upon a plan, you set up a meeting and thank them for their time.
In case of negative replies, politely thank your client for their time and ask them if you can reach out to them later.
Why Does It Work?
When you address your clients by name, they become curious and are more likely to keep the conversation going.
A tailored plan according to your clientâs needs intrigues them; they want to learn more and seize the opportunity.
3. Script for Offering Credit Card
Pushing credit card sales through cold calls is challenging as most people try to ignore such calls. Thus, this requires carefully sourced leads, a good script, and the correct amount of persuasion.
The trick is to discuss the benefits the credit card can offer the client rather than a sales pitch. Utilize the approaches mentioned above to introduce yourself and your bank. Then, you can start pitching for the credit card.
A cold call script example of a credit card pitching can be like this:
Calling Agency: Hello, [mention clientâs name if possible]. How are you this [morning/afternoon/evening]
Client: Hi. Iâm good. Who are you?
CA: Iâm X, [your credential] of Y bank. Iâm calling you to sign up for our credit card. We are currently offering [rewards/benefits]. Would you be interested in talking about it?
This is where your client may accept or decline your offer. If the client wants to know further, you can continue the conversation like this:
CA: Excellent. May I know what your most frequent expense is so that I can give you a more personalized offer based on your needs?
Then, you can discuss how your credit card can help clients with their day-to-day lives. Once they show interest, send them a one-click CTA button rather than bombard them with multiple forms and questions. This will significantly improve retention rates.
Don’t lose heart if the client declines, which you will face most often. Ask follow-up questions like the following:
CA: No worries. Thank you for your time. Can I get back to you later with an offer that is better suited for you?
Why Does It Work?
You are letting the client make a decision based on their needs. If the offers or benefits resonate with their lifestyle, they will be intrigued, and your bank will gain happy clients.
Also, when your prospect denies your service, you are being polite and offering to reach out with a better offer. This allows you to keep the possibility of generating sales at a later date.
4. Offering Business Loan
Cold calling script for offering business loans almost follows the structure of a credit card script. Instead of discussing the credit card benefits, you need to discuss the business pain points and how the loan can make their business successful.
An effective script may look like this:
Calling Agency: Hello, [mention clientâs name if possible]. How are you this [morning/afternoon/evening]
Client: Hi. Iâm good. Who are you?
CA: Iâm X, [your credential] of Y Bank. Iâm calling you regarding business loans we can offer. Our loans are designed to help businesses like yours. Would you like to discuss this further?
Client: Fantastic. What kind of loans do you offer?
CA: Excellent question. We offer [list of lone products] for businesses. Among them, [certain loan offers] can fit your business perfectly. This will help your business [discuss benefits and opportunities].
Client: This sounds very beneficial for my business. How can I apply for the loan?
CA: I have already sent you a link to sign up. You just need to enter the link and input your name, business name, and a convenient time. Our representative will contact you accordingly. Do you need any assistance in filling out the form? I can hold.
Client: No thanks, I can manage.
CA: Thank you for your time. Hope you have a great day ahead.
If the client responds negatively, try to reschedule the call for a more convenient time for them.
Why Does it Work?
You are offering benefits to your client beneficial for their business, tailored to their needs.
You are also committed to helping them however you can and answering all their queries with positivity and certainty.
5. Personal Loan Upselling Opportunities
Upselling helps your bank and your client achieve better business results. It increases revenue and customer satisfaction simultaneously. Here, you offer your potential borrowers a higher loan amount, a better loan product than they initially applied for, or a longer loan term.
A potential personal loan upselling phone script can look like this:
Calling Agency: Hello [Mr./Mrs./ Ms.] X, Iâm X, [your credential] of Y bank. How are you this [Morning/Afternoon/Evening]?
Client: Hello, Iâm alright. What about you?
CA: Iâm quite well. Thank you for asking. So, I was reaching out to you about the personal loan you took from us. Thank you for trusting our services. We have a proposition for you to enhance your financial experience further. Do you have a minute to discuss?
Client: Yeah, Sure! This sounds amazing
CA: Iâm Glad youâre interested. According to the information on your transcription, Iâm seeing [explain what your client is doing well, mention pain points, and add other noticeable developments]. So, we decided to offer you [mention loan perk tailored to your client]. Would you like to explore this opportunity?
Client: Absolutely. How do I proceed?
CA: Excellent choice. Letâs schedule a meeting to discuss this further. What time works for you? Do you prefer a virtual or in-person meeting?
Then, you can effortlessly set up a meeting to discuss the revised opportunity with your client.
Why Does this Work?
This method works because you are doing a favor for your clients, resonating with their needs while acting as a financial advisor.
Additionally, you let the client discuss the loan on their terms, making them more flexible during future negotiations.
6. Loan Inquiry Scripts
Credit bureaus provide borrower information to banks as part of their event-based trigger marketing. However, when you reach out to borrowers, they may feel annoyed and choose not to open up. This may pose the biggest challenge when writing telemarketing scripts.
Therefore, when cold-calling for loan inquiries, you need to make your clients feel secure and assure them you want their best. A well-crafted, personalized script helps significantly in this regard.
A possible effective cold call sales script may look like this:
Calling Agency: Hello [Mr./Mrs./Ms] A, Iâm X, [your credential] from Y bank. Z has provided us with your contact information. How are you this [time of day]?
Client: Hi. Iâm fine, thank you for asking. Why are you reaching out?
CA: We heard you are looking for a personal loan. After carefully considering your credit score, we want to partner with you. Do you have some time to discuss more?
Client: That seems terrific. Sure. What kind of loan do you offer?
CA: Excellent. Currently we are offering personal loans with competitive interest rates. Depending on the loan amount and tenure, you are looking for x% to y% interest rates. Longer tenures have lower monthly installments, while shorter tenures reduce the overall interest paid. But tell me a bit more about your requirements so we can tailor a plan for you.
Why Does it Work?
In this script, you treat your client as a partner rather than a mere borrower, which makes the client more cooperative.
In addition, your willingness to personalize the loaning opportunity makes your client feel valued.
7. Introducing Wealth Management Services
Many young investors are now looking for tailored wealth management services to suit their needs. Your bank has massive potential to gain new prospects when these services are personalized and helpful to the clientele.
With an effective and personalized cold calling script, you can convert a huge amount of leads to your bankâs customers.
The script should follow the structure of the loan inquiry script mentioned above. You can add engaging, open-ended questions like these to keep your clients entertained:
Calling Agency: What is your current strategy to optimize your investment while minimizing tax liabilities? How are you planning to build your financial portfolio?
When you have the interest of your prospect, go through the benefits your bank offers.
Calling Agency: We use our expertise and experience to guide individuals like you in managing your finances with less complexity. When you partner with us, you can access [specific wealth management service fitting the clientâs need]. Would you like to discuss more?
With this script, you can convert your potential buyers into paying clients.
Why Does it Work?
Here, you are addressing the pain points most young investors face today.
Moreover, you are projecting confidence gained from experience, which helps generate trust with your investors.
8. Safe Deposit Box Service
Safe deposit boxes are one of the oldest services banks offer. When conducting phone calls to offer safe deposit boxes, start by discussing your client’s concerns.
Calling Agency: Hi, Good [morning/evening], am I speaking with X
Client: Good [morning/evening]. This is X. Who am I speaking with?
CA: Iâm Y, [your credential] from Z Bank. We have some safe deposit boxes available and are offering them at an affordable rate. Would you be interested in this service?
Client: Sure. I have recently inherited some precious items and was looking for a safe location to deposit them. Can you give me some more information?
CA: Certainly. Our safe deposit boxes are very secure. Only you and anyone you authorize will be allowed to access the boxes. Also, you can choose from 3 different sizes of security boxes depending on your needs. May I know your concerns so I can understand and accommodate you better?
Why Does it Work?
In this conversation, you are offering your clients the flexibility to choose the best option, which allows them to be in charge and make a decision that is better suited for them.
You also help clients choose the best option by asking for their concerns and building a relationship.
9. Account Verification
Writing cold call scripts for account verification is relatively easy among all the banking services mentioned above. Here, you simply confirm your client’s existing information to protect their account.
While conducting cold calls for account verification, you must be precise and take as little time as possible. An effective account verification script may look like this:
Calling Agency: Hello [Mr./ Mrs./Ms] X. This is Y from Z bank. I was calling regarding your account verification. Do you have a minute to spare?
Client: Hi Y. Sure. How do I proceed?
Calling Agency: Excellent. Can you state your full name and the last four digits of your phone number?
Client: Of course. My name is [client full name], and the last digits of my number are [last four digits].
CA: Thank you for confirming. Now, for additional safety, can you provide your date of birth and the name of your nominee?
Client: My date of birth is 2024, and the name of my nominee is [nominee’s name]
CA: Thank you for your cooperation. A text will be sent to your number when your account is ready for transaction. Do you have any questions for me?
Why Does it Work?
In this conversation, you prioritize your client by letting them know you value their time.
Also, you give them space to ask additional questions, which builds a good reputation for your business.
10. Reactivation of a Dormant Account
Client retention is one of the crucial aspects of your bankâs success. However, some clients may opt out of using their old accounts. With the help of cold calling, you can make them return and use your services again.
Even if the client does not return, you get important insights on retaining your existing clients and where you can improve. A possible script may look like this:
Calling Agency: Hello [Mr./Mrs./Ms.] A. Good [morning/evening]. Iâm X, speaking on behalf of Y bank. Is this a bad time to talk?
Client: Good [morning/evening]. Yes, I can spare a moment.
CA: We have noticed that your account with us has been inactive for quite a while. Can I ask you the reasons if itâs not too personal?
Client: No, itâs okay. So I have faced [clientâs reasoning].
If the client mentions any difficulties with your bank, apologize sincerely and discuss what you are doing to resolve the issues. If the reasoning is personal, remark accordingly and mention benefits that suit their condition.
While your target is to reactivate your clientâs account, you should not act pushy. React accordingly and understand where they are coming from. Focus on building a relationship with meaningful conversation so they are convinced to renew their account.
11. Introducing Digital Banking Tools
Adopting digital banking tools benefits both your bank and the clients. However, you may need to inform your clients about these features and guide them in using them. You can leverage cold-calling to conduct this.
If you are generating a script for this measure, follow the template for reactivating a dormant account. This allows you to be precise and take as little time as possible for your client.
The dominant section of the script your cold caller can use may look like this:
Calling Agency: You will be happy to know that we have adopted an online banking application to facilitate your transactions. Would you like to learn more about it?
Client: Absolutely. This will make my life much easier.
CA: Iâm glad to know that. You only need to download the application from iStore or Google app. Then, open the app and sign up with your account number. You will be asked to set a password. Once you set a password, you can log in to the app. You can then conduct [banking operations] with the app.
Client: This sounds good. Do I have to be concerned about my privacy?
CA: Iâm glad you asked. You are automatically logged out each time you exit your app. Your information is protected, and all transactions require two-factor verification. Do you have any more questions for me?
Client: Not at this moment. Can I reach out to you later if I have any questions?
CA: Certainly. Call our service number, and our virtual assistants will help you in any way they can. Iâm sending you the download link of our app to your email address. Would you like me to help you with anything else?
Why Does it work?
Here, you offer your clients more convenience and help them set up their accounts. This will translate very effectively for your bank.
12. Discussing Mortgage Options
When calling prospective clients with mortgage options, you need to showcase yourself as a trustworthy ally rather than another sales rep. You need to convince your clients that you are their best option for offering a mortgage personalized to their needs.
Some magnet portion of your banking cold calling script to discuss mortgage options may look like the following:
When answering why they should choose you as their mortgage agent:
Calling Agency: Good question; Iâm glad you asked. We have [unique value prop] and [another value prop]. However, you are our priority, and we are all about finding the perfect solution for you.
When the client asks about your rate:
CA: At the end of the day, it comes down to whatâs the best plan for you, right? Let me ask some questions to clarify so I can generate a better cost analysis. How does that sound?
Why Does it Work?
In this script, you act as a strategic advisor instead of a loan officer. This helps build an effective relationship, and your client will be more likely to choose your institution.
13. Script for Specific Industry
Different industries deal with different processes and equipment. As a banking institution, you need to collaborate with all the other industries and address them accordingly when conducting cold calls.
First, you need to define clear objectives, research, and personalize your approach. Make sure to know about the value propositions you are offering and be prepared to anticipate and address objections.
Some examples of communicating with B2B clients are the following:
When you are reaching someone from the healthcare industry:
Calling Agency: Hello [Mr./Mrs./Ms.] A. Good [morning/evening]. Iâm X from Y bank, reaching out about our specialized medical equipment financing. Is this a bad time to tal
When offering benefits and value propositions to the tech industry professional:
Calling Agency: We offer you personalized financing options that can help you whether you are hiring developers, launching new products, or investing in R&D.
You can also check out scripts for cleaning and real estate businesses that may help you generate effective tele-calling scripts for your banking industry.
14. Discussing Retirement Plans
Retirement plans are a special kind of wealth management plan. Therefore, the script should follow a similar pattern and language.
When you contact prospective clients about retirement plans, make sure to discuss how they envision their retirement life. This will allow you to find opportunities to upsell while building a genuine connection with your client.
Some magnet portions of your script for discussing retirement plans are projected here:
When initiating a conversation on how your client envisions their retirement:
Calling Agency: Iâm Glad you are interested in our retirement plan. Can you tell me a little bit about yourself and your expectations about your retirement life?
15. Follow-up on a Previous Meeting
As mentioned earlier, if your prospect refuses to talk at any point during your cold-calling efforts, try to set up a meeting at a later date. You may also need to set up meetings at a later date to connect better with your client.
Anyway, you will need a good script to keep your client interested in what you want to say. Make sure to be better prepared and note down the key points of what you want to discuss.
Follow-up calls on the previous meeting can start like this:
Calling Agency: Hello [Mr./Mrs./ Ms.] X, How are you this [Morning/Afternoon/Evening]? This is Y from Z bank. We talked a few days earlier.
Client: Hi, Iâm fine. Yes, we rescheduled the meeting for today.
Final Words
Banking cold-calling scripts allow you to stay relevant and structured while reaching out to your prospect. However, be prepared for any situation, persistent, and empathetic.
If you are not properly ready to conduct this marketing strategy, the best course of action is to hire a cold-calling service agency. This will enhance your efficiency, and you can focus more on generating the best results for your bank. This will help you generate better leads for better business success.
