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Pricing
Three plans, published monthly rates and a committed appointment number written into your agreement before you sign.
Short answer
Logistics lead generation with CallingAgency costs $1,699 to $9,500 per month. A dedicated full-time SDR is $1,699 a month and typically books 10 to 25 qualified shipper meetings. Pipeline Starter is $4,000 a month for a committed 25 to 40 meetings. Revenue Accelerator is $9,500 a month for multi-market coverage, with the volume floor written into your agreement during scoping. All three are flat monthly retainers. There is no per-lead charge, no setup fee and no commission on freight you win.
At a glance
Short answer
Three plans, three price points, one billing model. You pay a flat monthly retainer and you know the appointment number before the first dial.
Every plan runs the same three channels against the same qualification bar. What changes between them is how much shipper coverage you buy and how many meetings we commit to. The plans below sit under our full logistics lead generation services, so the campaign plan does not change with the price.
Carriers, freight brokers and single-region 3PLs testing outbound for the first time.
$1,699/mo
Multi-mode operators with an inside sales team that can absorb daily meetings.
$4,000/mo
National 3PL and 4PL providers running several lanes, modes and shipper segments at once.
$9,500/mo
To have a clear idea about the number of appointments you may book, read about our campaign for NXRE Logistics delivered 116 qualified appointments across seven months, averaging 17 a month at a 67 percent show rate. That output sits inside the Full-Time SDR band.
Deliverables
Short answer
All three plans include shipper list building, cold calling, email, LinkedIn, CRM handoff and the meeting replacement guarantee. Higher plans add SDR headcount, deeper freight data and faster reporting.
There are no paid add-ons on this page. If a line is in your plan, it is in scope from week one.
What you get | Full-Time SDR | Pipeline Starter | Revenue Accelerator |
Dedicated logistics SDR seats | 1 | 2 | 3 or more, scoped to lanes |
Shipper list building by lane, mode, and freight spend | Included | Included | Included, plus lane density and certification screening |
Cold calling with freight-specific talk tracks | Included | Included | Included |
Cold email with custom domain setup and warm-up | Included | Included | Included |
LinkedIn prospecting through Sales Navigator | Included | Included | Included |
CRM sync with qualification notes | Included | Included | Included, plus TMS field mapping on request |
Meeting replacement guarantee | Included | Included | Included |
Dedicated client success manager | Shared | Dedicated | Dedicated, weekly call |
Reporting | Daily summary | Daily summary plus monthly review | Daily summary plus weekly optimization review |
Script approval works the same way at every price point. Nothing goes out under your brand name until you have read it and signed off on it.
Scope factors
Short answer
Five things decide where inside the $1,699 to $9,500 band you land: mode and lane complexity, buyer seniority, appointment volume, freight data depth and channel mix.
Two logistics companies with the same revenue can sit two plans apart. These are the variables that separate them.
Factor | What pushes your price up | What brings it down |
Mode and lane complexity | Cold chain, hazmat, drayage, intermodal and project freight, where the buyer pool is small and the qualification questions are technical | Dry van FTL and LTL on established lanes with a wide shipper pool |
Buyer seniority | VP of supply chain and procurement leads at enterprise shippers, who take more touches to reach | Transportation and warehouse managers at mid-market shippers, who answer the phone more often |
Appointment volume and pace | A high monthly floor or a fast ramp timed to bid season, both of which need more dial hours and more SDR coverage | A steady monthly number across a longer term, which lets one seat carry the load |
Freight data depth | Freight spend estimation, lane density scoring, C-TPAT and SmartWay status and TMS or WMS detection before outreach begins | A named target list you already own, or a straightforward geography and headcount filter |
Channel mix | All three channels are running in parallel with nurture sequences built for a 3- to 9-month RFP cycle. | Phone-led outreach with a light email follow-up |
If you are still deciding which lanes and shipper segments to point a campaign at, our guide on how to get more logistics clients covers that before you get to pricing.
Get Started
Your reps may be better at closing than prospecting. We deliver qualified shipper leads matched to the lanes and freight modes you want to grow.
THE BILLING UNIT
Short answer
You are billed for qualified logistics appointments only. A meeting has to clear five gates before it lands on your calendar and counts against your number.
Most of what agencies bill as a lead would not survive this list. That gap is why a retainer with a definition attached costs more than a list of contacts.
Gate | What we confirm before booking |
Buying authority | The contact selects or signs off on carriers, 3PLs, or warehousing partners, or is one of two people who do |
Active need | A named freight, warehousing, or fulfillment problem, not general curiosity about rates |
Freight profile fit | Volume, modes, and lanes that match what you actually haul or store at a margin you can defend |
Timing | A contract renewal, RFP, or sourcing decision inside a defined window, not an open-ended maybe |
Confirmed slot | The meeting is on your rep’s calendar with contact details, current provider, and qualification notes attached |
An appointment that is not qualified or a verified prospect who doesn’t show is replaced at no charge. It does not consume your monthly number and it does not appear on your invoice as delivered.
The model
Short answer
A retainer is the only model that pays for qualification. Per-lead and commission models both focus more on lead volume, which freight buyers can often notice.
We have used or been asked for all four of the models below. Here is what each one would do to your invoice and why we do not run it.
Model | What it would look like on your invoice | Why we do not use it |
Pay per lead | A unit price for every shipper contact delivered | It pays us for contacts, not conversations. The fastest way to hit a lead count is to lower the bar, and you carry the cost of that in wasted rep hours |
Pay per appointment with no monthly commitment | A per-meeting fee, billed as meetings land | Nobody funds the list build, the domain warm-up, or the first three weeks of dials. In a market with a 3 to 9 month sales cycle, that pushes the vendor to book easy meetings early and disappear |
Commission on freight won | A percentage of revenue from accounts we sourced | Whether a shipper tenders you loads depends on your rates, your capacity, and your on-time delivery. We do not control any of those, so we will not price against them |
Hourly dialing seat | An hourly rate for time on the phone | It bills you for activity. You can pay for a full month of dials and receive nothing that clears the five gates above |
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The fine print
Short answer
Monthly billing in advance, terms from 3 to 12 months, no setup fee and a written shortfall policy on the committed plans.
These are the commercial terms behind the rate card. Ask any provider you are comparing for the same list in writing, and use our guide on how to choose a logistics lead generation company for the rest of the evaluation questions.
Term | How it works |
Billing cycle | Monthly, in advance, on the same date each month |
Contract length | 3 to 12 months. Twelve gives the campaign room to work through a full bid cycle |
Setup fee | None. List building, script writing and email domain warm-up are inside the retainer |
Ramp | Outreach starts in week one. Most logistics campaigns book their first qualified meeting inside seven days |
No-shows | Replaced free. A confirmed prospect who does not attend does not count against your monthly number |
Shortfall on committed plans | If a billing month closes below the committed floor, the balance carries into the next month at no additional charge |
Lane and market exclusivity | We do not run a competing campaign for another provider against your named target accounts and priority lanes for the term of your agreement |
Changing plans | Move up at any month boundary. Moving down takes 30 days’ notice so we can wind the SDR coverage down cleanly |
Get Started
Your reps may be better at closing than prospecting. We deliver qualified shipper leads matched to the lanes and freight modes you want to grow.
FAQ
CallingAgency plans run from $1,699 to $9,500 per month. The Full-Time SDR plan is $1,699 and typically produces 10 to 25 qualified shipper meetings. Pipeline Starter is $4,000 for a committed 25 to 40 meetings. Revenue Accelerator is $9,500 with the volume floor set during scoping. Where you land depends on your modes, lanes, buyer seniority and how fast you want to ramp.
No setup fee. Shipper list building, script writing and email domain warm-up are all inside the monthly retainer. Terms run from 3 to 12 months and we recommend 12 so the campaign covers a full bid cycle rather than stopping mid-RFP.
A meeting counts only when the contact has buying authority over carriers or logistics partners, has a named freight, warehousing, or fulfillment need, matches your freight profile on volume and lanes, has a real decision window and is confirmed on your rep's calendar with qualification notes attached. Anything short of all five is replaced free and is not billed.
A cold calling seat sells you capacity. You own the target list, the qualification bar and the risk that a month produces nothing. The Full-Time SDR plan sells you a logistics campaign: we build the shipper list, write the freight talk tracks, qualify against the five gates and replace anything that misses. Our general call center packages are priced separately and cover the capacity model.
Neither. There is no per-lead fee and no commission on tendered freight. Whether a shipper gives you loads depends on your rates, capacity and on-time delivery, which sit on your side of the handoff. We price for the qualified meeting and stop there.
Yes. Most logistics companies start on the Full-Time SDR plan, watch the show rate and the quality of the freight profiles for 60 to 90 days and move up once their inside sales team can absorb more meetings a week. You can move up at any month boundary.
More questions about campaigns, targeting and reporting are answered on the logistics lead generation FAQ page.