For the lead nurturing processes, running multi-touch campaigns is most crucial. Here, one has to carefully focus on proper strategy, the right channels, and accurate measurement. That’s why we are going to discuss these core factors more elaborately in this article. Why does the multi-touch campaign matter? What are the core components of the multi-touch […]

TOFU, which means top of the funnel marketing, is the initial step of a strategic approach to connect with potential customers & build the brand identity. The proper implementation of TOFU in your marketing strategy should be more result-centric and well planned. That’s why, in this article, we are going to discuss the TOFU strategy […]

Measuring the appropriate amount of sales leads usually requires a successful metric that will tell you how well your business is turning potential customers into paying customers. If you’re looking for a single metric that provides you with the absolute number, it is Lead Conversion Rate. Business owners, marketers, sales representatives and other distinct companies […]

Imagine a tool that helps manage relationships but also generates valuable leads effortlessly. This is where Customer Relationship Management systems step in. Customer Relationship Management (CRM) tools have long helped businesses store contact details and monitor interactions. But modern marketing requires more than storage and integration. Let us walk you through and explore how CRM […]

Every business wants to grow and expand, but the procedure becomes expensive if you don’t know how to keep your acquisition costs under control. Calculating your Customer Acquisition Cost will let you quantify how much you will spend to get new customers. Keep reading for everything you need to know about CAC, including how to […]

Predictive lead scoring helps decide which lead has more potential to convert as a paid customer, like choosing your prince charming without kissing the head of every frog in the pond. Suppose you have two leads, lead X and lead Y, which one will you pick? Without scoring, it’s really tough. So in this article, […]

Account-based marketing has evolved over the years, but there is still a missing puzzle piece in using the right account-based marketing metrics. Believe it or not, many companies end up using traditional demand gen “performance indicators” to gauge the success of the ABM efforts. This is not the right approach! As the saying goes, “ […]

A Product-qualified Lead, or PQL, is a user who has tried a product’s free or trial version and shown real interest in becoming a paying customer. PQLs are important because they have already experienced the value of the product, making them more likely to convert than other types of leads. Understanding PQLs helps companies focus […]

No opportunity is wasted when it comes to sales, even if you throw a product to a group of people, someone will buy it, but the matter is that among all of them, 75% people are not your target audience. So if you offer your product to the target audience, then the selling probability will […]

Not every lead is ready to buy, and treating all leads the same wastes time and money. This is where a Marketing Qualified Lead, or MQL, becomes important. An MQL is a person or business that has shown real interest in your product or service and fits your target audience. This guide explains MQLs in […]