Wholesale Lead Generation Case Study for Circulo Yarns

Campaign Snapshot

Company: Circulo Yarns LLC
Industry: Import & Distribution / Consumer Goods
Target Location: United States
Target Prospects: Retail buyers, wholesalers, distributors, and purchasing managers
Service Provided: Wholesale Suppliers Lead Generation & Appointment Setting
Campaign Goal: Generate qualified B2B leads and book appointments with retailers and distributors to expand product distribution channels
Campaign Duration: 8 months
Channels Used: B2B Telemarketing, Email Marketing
Total Appointments: 171 qualified appointments

Channel Activity Metrics

Outbound activity levels that supported appointment generation.

• Cold Calls Placed: 28,800+
• Emails Sent: 17,000+
• Total Conversations: 4,100+
• Average Monthly Calls: 3,600+

Company Overview: Circulo Yarns LLC

Circulo Yarns LLC is a U.S.-based import and distribution company that works in the import & distribution / consumer goods industry. They specialize in international consumer products, particularly yarns, craft materials, and related accessories. The company operates as the official distributor and operational arm for select international brands, managing product imports, logistics, and distribution to retailers and partners across the United States.

The Challenge

Circulo Yarns LLC depended solely on existing distributor and retailer relationships, which slowed expansion into new markets.

The company faced several challenges:

• Heavy dependence on existing accounts and relationships
• Limited outbound sales or prospecting efforts
• Difficulty reaching retail decision‑makers
• Slow expansion into new regions
• Inconsistent pipeline of new wholesale accounts

They needed a structured outbound system of B2B leads and appointment setting to consistently reach retail buyers and distribution partners.

Campaign Objectives

The primary goals of the campaign were:

1. Identify retailers and distributors aligned with target product categories
2. Reach purchasing managers and decision‑makers
3. Book qualified appointments for product introductions
4. Build a predictable pipeline of wholesale opportunities

Outbound Outreach Strategy

Targeted Retail & Distribution Lists

We built focused prospect lists including:

• Craft and hobby stores
• Yarn and textile retailers
• Specialty gift shops
• Regional distributors and wholesalers
• Multi‑location retail chains

We filtered and verified each contact according to role, product relevance and location

Multi‑Channel Outreach

B2B Telemarketing

• Direct conversations with buyers and purchasing managers
• Messaging focused on product quality, margins, and supply reliability
• Real‑time appointment booking

Email Marketing

• Follow‑up emails after calls
• Product catalogs and brand overviews
• Links to schedule meetings or product presentations

Qualification Criteria

Before booking any meeting, prospects were qualified to assure strong fit:

• Retailer or distributor aligned with product category
• Purchasing manager or decision‑maker role
• Interest in new product lines or suppliers
• Availability for a discovery call or presentation

We only scheduled qualified prospects for appointments.

Booking Method

Qualified prospects were scheduled directly into the client’s calendar.

• Direct calendar booking with the sales team
• Confirmations via phone or email
• Reminder messages to reduce no‑shows

Campaign Results

The campaign delivered a consistent flow of qualified wholesale opportunities.

Appointment Outcomes

• Total appointments booked: 171
• Average monthly appointments: 21–22
• Estimated contact‑to‑appointment conversion: 5–7%

Pipeline Impact

• Qualified opportunities created: 108+
• Estimated new wholesale accounts: 41+
• Average account value: Not disclosed
• Estimated pipeline generated: $2.6M+
• Appointment consistency improvement: 240%+

Why the Campaign Worked

Category‑Focused Targeting: Every prospect list was created with qualified retailers and distributors relevant to yarn and craft products.

Direct Buyer Conversations: Our smart telemarketing outreach connected directly with buying decision makers.

Clear Margin‑Driven Messaging: While outreaching we highlighted product quality, reliability and retails margin potential.

Structured Outbound System:  The campaign replaced relationship‑only growth with a new and predictable pipeline model.

Sample Outreach Workflow

1. Identify retailers and distributors in target categories
2. Launch telemarketing to reach buyers and managers
3. Introduce Circulo Yarns’s product lines
4. Qualify interest in new suppliers or products
5. Send follow‑up email with catalog or brand overview
6. Schedule qualified appointment or presentation
7. Client team conducts product demo and onboarding

Key Performance Summary

• Campaign Duration: 8 months
• Total Appointments: 171
• Monthly Average: 21–22
• Qualified Opportunities: 108+
• Estimated New Accounts: 41+
• Pipeline Generated: $2.6M+
• Consistency Improvement: 240%+