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B2B Appointment Setting Case Study For an Electronics Wholesale Company

Proven Results: 153 Sales Qualified Appointments Secured in 14 Months for EpicRise Electronics

$1M

Expected Revenue

153

Sales Qualified Appointments in 14 months

epicriseelectronics

INDUSTRY

Electronics Wholesale/Distribution

LOCATION

United States

TARGET CONTACTS

Owner, C-Level, VP of Procurement, Head of Operations

CAMPAIGN TYPE

B2B Lead Generation, Appointment Setting

COMPANY SIZE

10-200 employees

Multi Channel B2B Outreach

Outbound calls made to reach key decision makers
0
Targeted emails delivered with personalized messaging
0
Number of LinkedIn InMails sent
0 +

Table of Content

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Client Snapshot

  • Company: EpicRise Electronics
  • Industry: Electronics Wholesale/Distribution
  • Services: B2B Appointment Setting
  • Duration: 14 Months
  • Prospects Targeted: B2B Electronics Buyers, Amazon Sellers, and Resellers
  • Results: 153 sales qualified appointments

About EpicRise Electronics

EpicRise Electronics is a wholesale electronics distributor offering a curated catalog for resellers, Amazon sellers, and bulk buyers. They focus on providing competitive pricing, reliable sourcing, and consistent inventory for profitable resale.

Challenges

When EpicRise Electronics reached out to us, their biggest challenge was generating new qualified clients. Despite having a strong wholesale catalog, they struggled with Difficulty identifying the right buyers and resellers. Inconsistent outreach methods led to few meaningful conversations. No structured system for B2B appointment setting with pre-qualified leads, Reliance on outdated methods without measurable results. This lack of new client acquisition directly impacted their ability to scale and expand their distribution network.

Objectives

Our main goal was to smoothly assist EpicRise Electronics in regularly connecting with valuable B2B electronics buyers and resellers. We aimed to foster trust with personalized outreach and secure meaningful appointments that could pave the way for lasting business growth.

Strategy to Overcome Challenges

We implemented an appointment setting campaign tailored for EpicRise Electronics:

Cold Calling

  • Directly introduced EpicRise Electronics to potential B2B buyers and resellers.
  • Opened meaningful conversations by addressing sourcing needs and catalog benefits.
  • We used structured scripts to qualify interest and pre-screen prospects before setting appointments.

Email Marketing

  • Sent personalized emails highlighting EpicRise’s curated wholesale catalog.
  • Nurtured prospects with follow-ups highlighting pricing, reliability, and inventory consistency.
  • Included clear calls-to-action to move engaged leads toward scheduled appointments.

LinkedIn Prospecting

  • Connected with Amazon sellers, distributors, and resellers through targeted outreach.
  • Shared professional messages and catalog insights to build trust and credibility.
  • Transitioned qualified connections into appointment opportunities with the sales team.

Appointment Setting

  • Once prospects engaged with our outreach, we introduced a structured pre-screening process before handing them over to EpicRise’s sales team.
  • By asking key sourcing and purchasing questions during follow-ups, we ensured that only qualified buyers advanced to the appointment stage.
  • This saved the sales team valuable time and guaranteed that meetings were productive, focused, and high-converting.

Results

Within the 14-month campaign, we achieved measurable outcomes for EpicRise Electronics:

  • Built and engaged a list of 153 targeted prospects.
  • Secured consistent, high-quality appointments with Amazon sellers, B2B buyers, and resellers.
  • Created a predictable pipeline of qualified opportunities for the sales team.
  • Strengthened EpicRise’s market positioning as a reliable wholesale electronics supplier.

Why It Worked

This campaign succeeded because we combined precision targeting with a structured appointment-setting process. By pre-screening prospects and customizing outreach, EpicRise’s sales team could focus on closing deals instead of chasing unqualified leads. Our multi-channel approach (Cold Calls, Emails, LinkedIn, and Paid Ads) ensured we reached prospects wherever they were most active. This structured system became a model of effective lead generation for wholesale suppliers, proving that consistent outreach paired with qualification can drive predictable growth.

Sample Workflow

  • Initial Contact: Cold call introduction and follow-up email with catalog overview.
  • Follow-Up: LinkedIn connection and value-based messaging.
  • Engagement: Second call addressing sourcing needs, pre-screening questions to qualify interest.
  • Appointment Setting: Schedule a call with the EpicRise sales team for only qualified prospects.
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