Blog Classic

Measuring the appropriate amount of sales leads usually requires a successful metric that will tell you how well your business is turning potential customers into paying customers. If you’re looking for a single metric that provides you with the absolute number, it is Lead Conversion Rate. Business owners, marketers, sales representatives and other distinct companies […]

Imagine a tool that helps manage relationships but also generates valuable leads effortlessly. This is where Customer Relationship Management systems step in. Customer Relationship Management (CRM) tools have long helped businesses store contact details and monitor interactions. But modern marketing requires more than storage and integration. Let us walk you through and explore how CRM […]

Every business wants to grow and expand, but the procedure becomes expensive if you don’t know how to keep your acquisition costs under control. Calculating your Customer Acquisition Cost will let you quantify how much you will spend to get new customers. Keep reading for everything you need to know about CAC, including how to […]

Predictive lead scoring helps decide which lead has more potential to convert as a paid customer, like choosing your prince charming without kissing the head of every frog in the pond. Suppose you have two leads, lead X and lead Y, which one will you pick? Without scoring, it’s really tough. So in this article, […]

Account-based marketing has evolved over the years, but there is still a missing puzzle piece in using the right account-based marketing metrics. Believe it or not, many companies end up using traditional demand gen “performance indicators” to gauge the success of the ABM efforts. This is not the right approach! As the saying goes, “ […]

A Product-qualified Lead, or PQL, is a user who has tried a product’s free or trial version and shown real interest in becoming a paying customer. PQLs are important because they have already experienced the value of the product, making them more likely to convert than other types of leads. Understanding PQLs helps companies focus […]

No opportunity is wasted when it comes to sales, even if you throw a product to a group of people, someone will buy it, but the matter is that among all of them, 75% people are not your target audience. So if you offer your product to the target audience, then the selling probability will […]

Not every lead is ready to buy, and treating all leads the same wastes time and money. This is where a Marketing Qualified Lead, or MQL, becomes important. An MQL is a person or business that has shown real interest in your product or service and fits your target audience. This guide explains MQLs in […]

Generating high-quality leads is the backbone of B2B marketing. Modern buyers are more informed, selective, and expect personalized experiences before making decisions. That’s why businesses need effective, data-driven lead generation strategies that not only attract prospects but also nurture them into loyal customers. Today, we will show you proven B2B lead generation strategies to increase […]

To become successful in the b2b industry, you must have enough idea about the business models that are often practiced in the marketplace. There are multiple types of models that are often used by business owners based on the product category and industry type. Some of the common types of business models are – B2B […]