Building a Facility Manager Prospect List (Without Getting Bounced)

Following a proper strategic approach can help you in creating a well-segmented facility manager prospecting list.

Because of managing lots of clients, specifically in the commercial cleaning industry, we often tried a practical approach for building a verified facility manager prospect list. Those are –

• Identifying the right industry and locations.
• Utilize relevant data sources.
• Email verification before outreach.
• Segmentation with proper data.

Now we are going to explain each step in this blog more elaborately. So let’s know more about it.

What is a Facility Manager Leads List?

A facility manager prospect list is a list of individuals who are responsible for and maintain buildings or properties.

These individuals are known as facility managers or building managers. The list contains their names, job titles, phone numbers, and emails. It can also be company names and addresses.

This list also enables janitorial, cleaning, and maintenance firms to target the decision-makers for cleaning or repair service. Most janitorial leads lists are compiled from commercially available business databases or through verified contact sources.

Cleaning up your facility manager list and making it accurate ensures that you are emailing real people, not just spam.

It saves you time, prevents bounce, and gets you in touch with maintenance property contacts that actually can use your service.

Common Mistakes That Get Facility Manager Lists Bounced

Making a building facility manager prospect list, minor mistakes are very common for those who put in so much effort to create a facility manager prospect list.

These errors result in bounces of emails and harm the domain’s reputation. Here are the more common ones:

• Bad data: Old or fake emails result in bad data and missed messages.
• Scraping from random sites: Most of the scraped emails are wrong or dead. This causes scraping errors.
• Unverified contacts: Sending without double-checking makes it unverified & a whole lot of risk.
• Not maintaining email hygiene: An Unorganized list, overcrowded with duplicate and faulty emails, can decrease your sender’s trust.
• Never update data: People change jobs, and your list quickly becomes stale.

To avoid bounces, always verify each contact, use reputable sources, and regularly clean your lists.

Keeping an updated and verified list is a strength for your outreach, as it will assist you in reaching real facility managers every time.

How to Build a Verified Facility Manager Prospect List [step-by-step]?

Creating a list of facility manager prospects isn’t that hard if you follow the right process. With every step, you can discover real persons, clean data, and stand out janitorial or cleaning results. Let’s go step by step.

Step 1 — Identify the Right Industries and Regions

Begin by finding out where facility managers work. They are everywhere, in schools, hospitals, offices, malls, and factories. Consider the ones that regularly require cleaning and maintenance assistance.

• Mostly, healthcare centers and schools always have a need for trusted facility teams. Pick the right region or area, also.
• It gets you to the buildings down the street and around the corner where your service can be a perfect fit.
• Your list is stronger and more focused when you know who to go after in what industry or geographic area.
• You waste less time on wrong leads and more time on people who really need your services.

Step 2 — Use Reliable Data Sources

It all starts with a solid list of reliable data. Employ software such as the LinkedIn Sales Navigator, Apollo.Io, or ZoomInfo to find actual contacts.

• These software products gather verified business data, including job titles, companies, and email addresses.
• You can also verify this info on Google Maps or in local business directories to confirm that every contact is for real.
• Don’t go cheap or random in buying an email list, and many of them don’t contain valid data.
• By being selective with professional data sources, your facility manager prospect list will be clean and current.
• This lets you target actual decision-makers with the responsibility for building maintenance.

Step 3 — Verify Emails Before Outreach

Test the email before sending anything. Use email tools like NeverBounce, ZeroBounce, or Hunter.

• These programs can check to see whether an email is genuine and safe to send.
• This step is important for many reasons, chiefly because the wrong or phony emails will bounce back and adversely affect your sender score.
• It only takes a few bounces for your messages to start landing in spam folders.
• With every email you verify, maintain a solid domain reputation to ensure your outreach is efficient.
• It also gives your cleaning/janitorial company a more professional appearance.

Step 4 — Segment and Enrich Data

With that out of the way, now you can categorize your contacts. You may segment by industry, region, company size, or job title.

• For instance, create one category for schools and another for hospitals.
• In this way, you can send messages that appeal more to the cells in each group.
• You could also employ data enrichment APIs or CRM segmentation fields to append missing information, such as company budgets or building count.
• Segmentation helps you deliver more personal and relevant emails.

Step 5 — Keep Lists Fresh

If your list gets too old, it becomes worthless. People change jobs, and emails no longer work. Update your list every few months.

• Use the power of HubSpot or ActiveCampaign automation to keep track of updates and off-board inactive contacts.
• During the bounced emails period, don’t forget to scrub bounced emails after each campaign.
• A new and validated list of prospects for a facility manager keeps your pipeline fresh. Also, it’s good for running future janitorial marketing campaigns.
• It saves time, preserves your domain, and allows you to pitch real decision makers again and again.

Essential Tools for Facility Manager Prospect List Building

To build the facility manager prospecting list, you must choose the right tools so that the manager’s data is organized into the right cluster.

We are going to share with you some of the common tools that are often used for building the prospect list.

• LinkedIn Sales Navigator – With the help of Sales Navigator, you can easily create the facility manager prospect list.
• Zoominfo – Zoominfo is another powerful tool for building a prospect list through a large number of datasets.
• io – Apollo.io is an all-in-one platform for prospecting, from collecting and segmenting large numbers of databases, calling, and email management with automation features.
• io – Hunter.io is especially beneficial for collecting emails from different websites. It’s often used by the salespeople who make the facility manager prospect list.
• Lusha – To identify the target prospects and create email campaigns, Lusha can be a great companion for you. Also, its AI functions help in managing the tasks more efficiently.

Wind Up

When you follow the right method of building a facility manager prospect list, this will save a significant amount of time for your overall sales team.

We have discussed the step-by-step process of creating a verified facility manager prospect list. The process includes identifying the right industries & regions, reliable data sources, verifying emails, segmenting & enriching data, etc.

Also, we have provided you with ideas about some essential tools that can help you in prospecting. Use them strategically, aligning with each step, and you will get the best result.

Frequently Asked Questions

How Do I Find Facility Manager Contacts for B2B Outreach?

You can easily find the facility manager contacts for b2b outreach from professional tools like LinkedIn Sales Navigator. Also, there are some of the b2b outreach email providers available, such as Megaleads, Target Access Hub, EducationDataLists, etc.

What’s the Best Way to Verify Facility Manager Email Addresses?

With the help of tools, you can easily verify the emails. Some of the commonly used tools are Zerobounce, Neverbounce, Bouncer, etc.

How Do I Segment Facility Management Prospects Effectively?

For segmenting the facility manager prospects, you have to focus on these core factors, such as facility types, decision makers, service needs, service model, etc.

How Can I Avoid High Bounce Rates in Cold Outreach?

To reduce the bounce rate of your cold email outreach, you have to prioritize the list with proper verification. Also, you can send the test emails to check the effectiveness of the outreach campaigns.