The ABC of cold calling for commercial cleaning companies means the basic (101) of cold calling for aiming the cleaning industry. A lot of commercial cleaning companies still completely depend on cold calling and it’s yet so effective.
However, let’s come to the point, The ABC stands for: aim for confidence, benefit-driven pitch and consistent follow-up and closing. In this entire blog we will discuss and breakdown the ABC of cold calling approach for commercial cleaning companies.
The ABC of Cold Calling for Commercial Cleaning Companies
The ABC of cold calling is a targeted 3 step approach where first one is and clearing the reason for call then value proposition and then follow-up and closing. Let’s discuss in details regarding those 3 steps according to commercial cleaning companies with examples.
A: Aim for Confidence and Clarity (Preparation)
Commercial cleaning companies seek B2B sales to corporate offices, retails, banks, gymnasiums, agencies etc every kind of business place where a cleaning service is required. Cold calling is the most effective outreach channel for making sales here.
But as a cold caller you need to prepare yourself. Let’s talk about some points that explain the confidence and clarity step of ABC of cold calling.
- Show enough confidence but in natural way during the conversation
- Research about the ICP in details
- Open with a precise and hooky opening line
- Clear the reason for your call and clarify the prospect faster
Now you know “A” and its work process. Let’s show you an opening like script sample that will directly help you to connect with the prospect.
Script: “Hi Maya, this is David from CleaningShark. I found you run a business and we offer commercial cleaning service around your office area. Are you satisfied with your current cleaning provider’s service?”
B: Benefit-driven Pitch (the Script)
Benefit driven pitch means value proposition during the conversation. Once the prospect answers your call and you start talking about things that do not solve any problems of the prospect then things are not going to work. Within the very first impression you need to say some words that add value to the prospect’s time.
Prospect may look for cleaning service with more frequent and more staffs you need to say some related those points. Lets see an example how you can pitch the sales with a value proposition in the below.
Script: “Hi Maya, this is David from CleaningShark. I found out you run a software firm with more than 200 employees. Many companies call us because their cleaning service provider was inconsistent in cleaning, changed schedule at the last minute, left stains etc. we offer a strict schedule and complete cleaning with eco-friendly disinfectant by professional and experienced janitors”.
C: Consistent Follow-up and Closing
Cold calling is not for only immediate conversion and it’s tough to do as well. Cold calling is primarily intended to build rapport with decision makers. A research was conducted and it came out that a conversion normally takes at least 5 follow ups and it can be increased up to 12 follow ups.
So hope, you get how important it is and also closing is also important. May the prospect not be interested but close with a professional line because it keeps your door open for further proposals. Now let’s show you a sample of commercial cleaning script for follow up and closing in the below.
Script: “No problem John, would you allow me to send an email with precise details so you can go through it if ever you require a back up or alternative cleaning provider?”
How to Write a Cold Calling Script for Commercial Cleaning?
Writing a cold calling script for commercial cleaning companies requires the knowledge of cleaning companies services, cleaning service takers pain points, competitors approach and many more things for contextual clarification.
But to create a structure or blueprint of a cold calling script for a cleaning company you need to have some key elements like opening line, credibility hook, qualification questions, closing etc.
Let’s discuss them in detail so you can easily write a cold calling script for any kind of commercial cleaning company from anywhere in the world.
The Opening Line: What to Say in the First 10 Seconds
Your opening line in your first 10 seconds decides that the prospect will stay on the conversation or not. Structure your first 10 seconds to make the prospect understand what you offer and how it solves their cleaning problems.
Lets see an example:
Script: “Hi Linda, this is Sean from CleaningShark. We help local businesses keep their workstation clean and professional?”
The Credibility Hook: Building Trust in 15 Seconds
Once the conversation starts, you need to create a credibility hook with the prospect.
- Share experience on the industry
- Business you serve currently
- Tell about how many similar issues you solved
Script: “Currently help several offices in the area maintain consistent cleaning schedule and reduce hygiene complaints”
Qualifying Questions: Ask on a Cold Call
Qualification questions are one of the most essential parts of a cold call. Those questions answer whether the prospect you are trying to sell or build rapport with is worth your time or not. Let’s take a look at some probing questions that qualify your prospect.
- Which company currently handles your current cleaning service?
- Are you satisfied with your current cleaning service provider?
- How often do you schedule professional cleaning?
- Have you ever considered switching providers for better consistency?
Those questions find out the pain points of your prospect and open new doors for you.
The Close: How to End a Cold Call Effectively
Without pushing the prospect just take them next step without creating cognitive pressure on the prospect. Lets see and sample now.
Script: “Would it make sense for 15 minutes quick call so we can discuss your current issues and show how we solve them with market best quotation, no pressure at all if you didn’t like we can stop right away”
This script does not create any pressure of buying the service so you can easily close the conversation with CTA.
Conclusion
Cold calling still remains as one of the most powerful tools of lead generation for commercial cleaning companies. Using this ABC (aim for confidence, benefit-driven pitch and consistent follow-up and closing) framework cleaning business can easily convert potential customers into a paid customer through cold calling.
