In merchant services sales strategy, not all leads are equal. Some merchants are ready to switch payment processors immediately. Meanwhile some merchants are just exploring options or not a good fit at all. This is where a merchant services lead scoring model becomes essential. You just need a structured lead scoring system. This will help […]

The merchant services industry is competitive. And being a part of this industry, one thing you already know is that deals rarely close quickly. Between compliance concerns, pricing comparisons, and “let me think about it” responses, the process can drag on for weeks, even longer. The longer your sales cycle, the more deals fall through. […]