B2B outbound marketing is a widely applied and proven method of hunting high-quality leads. Outbound marketing can be implemented in several ways, like cold calling, cold emailing, SMS marketing, paid advertising, etc. B2B outbound marketing helps companies find customers. Lots of businesses use it, and it works well. You reach out to other companies first, […]

To build a B2B inbound funnel, you need to identify your targeted audience and, according to their need, interests, and pain points, create content for every stage of your buyers’ journey. Typically, a buyer journey starts from brand awareness and moves through the consideration, decision, and retention stages. All four stages make a B2B inbound […]