The engagement of your customers and their experience with your company depend on how your agents handle inbound calls. A missed call or poor interaction can cause a lost opportunity, while a smooth and well-managed call can build trust and make conversions. It says that about 93% of customers stick with a brand that delivers […]
Lead Generation vs. Demand Generation: Core Differences
In digital marketing, two terms often surface in strategy meetings and campaign briefs. These terms are lead generation and demand generation. They might sound similar and are frequently used in the marketing process, but they serve different purposes within the marketing funnel. Understanding the difference between the two is very important for building effective marketing […]
How to Use Live Chat for Lead Generation to Better ROI
More than 71% of customers want real-time assistance or solutions nowadays, because of the changes in generation and the revolution of technology. In the USA, 25% or more businesses started using live chat on their business website, and their success rate is definitely higher than others. With the time expectation of customers having exponentially expanded, […]