Lead generation is the most commonly used term in the B2B sales industry. It’s not overrated or undervalued; it’s the actual fact of success. Your campaign and business success depend on high-quality leads. In terms of generating B2B sales leads, you need to know your target audience properly because only 35% of US marketer have […]

In the world of sales, not all leads are created equally and distinguishing a good lead from a bad one can make or break your success. A low-quality lead is like a mirage in the desert of sales targets that are promising from a distance but disappear upon closer inspection. Every moment spent pursuing a […]