When trying to find out about the ROI of lead generation, tracking the return on each campaign is the most important thing. Here, one must pay close attention to the correct cost tracking, correct revenue attribution, and the standard measurement. Without them, you have no idea which campaigns are actually profitable and which are sucking […]

To achieve the best output from the lead generation metrics and KPIs, measurement is necessary. If you have enough idea about all the KPI and metrics, you can execute the lead-grabbing process more effectively. That’s why in this blog, we will go through a wholesome discussion about all these – Core volume and conversion KPI […]

For the lead nurturing processes, running multi-touch campaigns is most crucial. Here, one has to carefully focus on proper strategy, the right channels, and accurate measurement. That’s why we are going to discuss these core factors more elaborately in this article. Why does the multi-touch campaign matter? What are the core components of the multi-touch […]