TOFU, which means top of the funnel marketing, is the initial step of a strategic approach to connect with potential customers & build the brand identity. The proper implementation of TOFU in your marketing strategy should be more result-centric and well planned. That’s why, in this article, we are going to discuss the TOFU strategy […]

Measuring the appropriate amount of sales leads usually requires a successful metric that will tell you how well your business is turning potential customers into paying customers. If you’re looking for a single metric that provides you with the absolute number, it is Lead Conversion Rate. Business owners, marketers, sales representatives and other distinct companies […]