Predictive lead scoring helps decide which lead has more potential to convert as a paid customer, like choosing your prince charming without kissing the head of every frog in the pond. Suppose you have two leads, lead X and lead Y, which one will you pick? Without scoring, it’s really tough. So in this article, […]

Account-based marketing has evolved over the years, but there is still a missing puzzle piece in using the right account-based marketing metrics. Believe it or not, many companies end up using traditional demand gen “performance indicators” to gauge the success of the ABM efforts. This is not the right approach! As the saying goes, “ […]