A lot of giant companies like Grammarly, Meta, Slack, etc, provide a free version of their products to the users to make the audience used to it. This is how the target audience gets habituated with their products, and they become product-qualified leads and give business to them. This is how it works, but for […]

No opportunity is wasted when it comes to sales, even if you throw a product to a group of people, someone will buy it, but the matter is that among all of them, 75% people are not your target audience. So if you offer your product to the target audience, then the selling probability will […]

Every lead you have may not be sufficiently qualified to put effort and time equally. Then comes conversion, which is more likely a race. So for every business, the ultimate goal is to convert a potential customer into a paid customer. MQL(marketing qualified lead) is a potential lead that can increase the possibility of conversion, […]