A Product-qualified Lead, or PQL, is a user who has tried a product’s free or trial version and shown real interest in becoming a paying customer. PQLs are important because they have already experienced the value of the product, making them more likely to convert than other types of leads. Understanding PQLs helps companies focus […]

No opportunity is wasted when it comes to sales, even if you throw a product to a group of people, someone will buy it, but the matter is that among all of them, 75% people are not your target audience. So if you offer your product to the target audience, then the selling probability will […]

Not every lead is ready to buy, and treating all leads the same wastes time and money. This is where a Marketing Qualified Lead, or MQL, becomes important. An MQL is a person or business that has shown real interest in your product or service and fits your target audience. This guide explains MQLs in […]