Generating leads in B2B marketing is only halfway through the process. The real challenge is converting them into paying customers. Lead conversion rates are a metric that shows you how well your business converts interest into action, that is, prospects into paying customers. Understanding and optimizing your conversion rate can significantly impact your overall revenues. […]

Identifying and prioritizing quality leads is essential for a business who are in the sales, as well as it is one of the most difficult tasks in selling a product or service. So you are talking to a real buyer or just a tire-kicker, knowing this bitter truth is important because it saves time, energy, […]