Imagine you are closing your sales deals smoothly with high conversion, completing your sales quota in a month, but what about next month? Consistency is the key to sales, so maintaining the sales closing rate is almost impossible without a proven strategy or framework. So, without a strategy, it’s like you are navigating with no […]

To understand and identify the customer’s purchasing journey, b2b marketing attribution models are mostly helpful. Through marketing attribution, you can easily get an idea about the customer’s step-by-step process. So that you can implement the data to improve the purchasing process and product quality. That’s why in this blog, we will discuss the core b2b […]