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Industry-specific LinkedIn message templates help B2B companies connect with decision-makers with personalized outreach customized to their pain points, language & buying signals, driving faster responses & qualified lead generation through LinkedIn InMail prospecting.
LinkedIn is one of the most effective prospecting tools in the B2B lead gen industry. The statistics below display how LinkedIn cold message templates can improve outreach performance.
18–25%
Average LinkedIn message response rate
2–3×
Higher response rate with personalized messages
65M+
Active decision-makers on LinkedIn
Elevate your contact center performance with intelligent script optimization.
LinkedIn cold message is an outreach message sent to a prospect with whom you have no prior relationship, with the goal of starting conversation and generating new business opportunities. These cold messages are the first message and first interaction with a particular prospect.
LinkedIn cold messages reach the prospects inbox in the below 3 forms.
Each cold linkedIn message has a different approach and reply rate which depends on the template and personalized inMail message body but average rate is seen 18 to 25 percent for most of the cases.
Yes, cold messages on linkedin work when it’s highly personalized, precise and value-driven. If you send random messages to prospects which do not relate to the prospect’s pain point and do not add value to their business then it will not work for sure.
Let’s see why linkedIn cold messaging works:
So those are not the only reasons for linkedin cold messaging effectiveness but there more like stronger lead quality, easier conversation starting and more things makes them work. In the recent past, several companies use linkedin as the main lead generation channel for finding new deals. So you need to be more careful about linkedin messaging to get more leads.
Anatomy of a strong linkedIn cold message means a complete messaging body and its structure including subjectline, opening, closing, personalization etc.
Now lets go through a sample linkedin messaging template that brings all of these mentioned essential elements together with a strong cold message.
Subject: Question regarding Project Name
Hi [Name],
I caught your recent interview on the XYZ podcast, your point about the efficiency gap in remote logistics really resonated with me.
I am reaching out because I recently helped Competitor/Similar Company reduce their shipping overhead by 12% using a similar framework to what you described. Given your current expansion into the EMEA market, I thought our findings might be relevant to your team.
Worth a 5 minute chat next week to see if this could save you some time?
Regards,
Name,
Company details
Writing a linkedIn cold message takes prior research about prospects and their business. A generic and random message is not worth sending. So within the 4 steps we will discuss how you can write a strong linkedin cold message.
A strong opening line should grab immediate attention, set the tone and ignite the curiosity by introducing character, conflict and unique voice.
Sample opening line: Hi name, i came across watching your podcast which really changed my thought and i was wondering to get connected with you.
Don’t use too many words to introduce yourself or your business, keep things simple and straight. In the opening you explain the reason for connection. The opening line should have a context to relate the reason, not direct pitch.
A linkedIn cold message should include very specific aspects because something that does not relate may ruin your prospect.
Those are the things you should include in every linkedIn cold message for better response from prospects.
There are some different opinions from different industry experts but most of them say a linkedin cold message that includes below 400 characters gets 20% more response than others. Which means the ideal word count becomes 50 to 100 words but some less or more does not really matter if the message contains proper value position and CTAs.
Personalizing LinkedIn cold messages at scale means don’t write every message from scratch. You can build a template then customize some prospect oriented data like, company name, role, location, industry etc. just changing them the template will give you a perfect outreach cold message. To personalize linkedin messages at scale you can use the HITL method.
Human in the loop:
Using AI automation with their research ability and integration linked with email or cold calling you can reduce your cost and can save your time as well to generate more responses.
A linkedin cold message template should not be very similar to your ideal customer profile. If you send the message to a founder then the opening should be different than a message to the manager. Lets see which are the things you need to adapt according to ICP.
What to adapt in the template:
Once you build a strong linkedin messaging template, a bunch of repetitive work will be removed and you can send messages by replacing the above aspect easily for almost every type of prospects from different industries.
Successful linkedin cold messaging requires some important things to avoid. Cold messaging is not about sounding very clever or pitching on the first message. It’s all about building a good relationship with the targeted prospects. Let’s talk about things that can lead you to a successful linkedin cold messaging.
The anti pitch strategy: on the first interaction don’t ask for a meeting or don’t pitch your sales instead you ask for an opinion. It seems like asking for marriage on the first date, so avoid asking them and try building a relationship.
Social proof: Simply saying we worked for Google or other giant companies does not work anymore. You need to show proof or feedback.
Soft CTA: While asking for a meeting you simply ask for permission to send a document regarding stats or case studies or you can say are free on a specific like this way. Remember CTA should be in a no pressure situation otherwise prospects may deny your proposal.
2-2-2 follow up rules: Most of the people do not follow up after the first message and 80% deal happens from followups. So after 2 days send a bump message then after 2 weeks provide a new and after 2 months nothing works the break up keeping the option open for later.
Optimize landing page/profile: When you send a message to a prospect what they do at the very first is they open your profile or website. So optimize those profiles or your landing page with better headings, buttons and content.
A simple and well targeted linkedin cold message will perform better in the B2B lead generation process than a long pitch with too many details.
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