93 Appointments in Just 5 Months with 100% KPIs: How CallingAgency Helped a LED Wholesale Distribution Company Expand and Thrive

Client Snapshot

• Company: RamGeneralSupply
• Industry: Wholesale Distribution (Electrical Equipment & Solutions)
• Audience Served: B2B contractors, suppliers, and service providers in the electrical engineering sector.
• Channels Used: B2B Telemarketing, Email Marketing
• Campaign Length: 5 months
• Goal: Generate qualified leads and secure high-quality appointments with decision-makers, creating new sales opportunities and addressing the lack of consistent client acquisition.

About RamGeneralSupply

RamGeneralSupply is a trusted B2B distributor of electrical equipment and solutions, known for reliability, quality, and long-standing client relationships. More than a supplier, they serve as a partner to contractors, suppliers, and service providers, helping clients access essential products while building trust in a competitive technical market.

Challenges

RamGeneralSupply, despite its reputation and industry connections, struggled to expand its client base due to fragmented outreach and a lack of structured wholesale lead generation and appointment setting, which limited growth. To progress, it needed a strategic system to generate qualified opportunities and unlock new revenue.

Objectives

• Establish an efficient, repeatable system for lead generation and appointment setting.
• Create a consistent pipeline of qualified leads and confirmed meetings.
• Free the sales team to focus on closing deals rather than prospecting.
• Reach the right decision-makers with targeted outreach that builds trust and interest.

Strategy to Overcome Challenges

B2B Telemarketing

• Launched a targeted telemarketing campaign designed to reach industry decision-makers.
• Provided curated contact lists with verified calling numbers.
• Trained our callers in the electrical engineering sector, equipping them with scripts, qualifying questions, and value-driven messaging.
• Ensured only genuine prospects with a demonstrated need were advanced to appointments.

Email Marketing

• Developed personalized email campaigns to complement phone outreach.
• Shared valuable insights, product highlights, and clear calls to action.
• Timed email sequences before and after calls to maximize engagement and nurture interest.
• Achieved high visibility with strong open and response rates.

Appointment Setting

• Optimized every step of the campaign to secure confirmed, high-quality appointments through prescreening questions for high possibilities.
• Our appointment setters managed scheduling, confirmations, and handoffs directly with Ram General Supply’s sales team.
• Acted as an extension of their team, ensuring a seamless process for both client and prospects.

Sample Workflow

• Used advanced data tools(AI, CRM) to build a list of qualified decision-makers.
• Sent a personalized cold email introducing Ram General Supply’s value proposition.
• Followed up with a targeted phone call referencing the email.
• Qualified the lead using predefined questions (fit, need, timeline).
• Secured a meeting with Ram General Supply’s sales representative.
• Sent calendar invites and meeting details to ensure a professional handoff.

Results

• We booked 93 Sales Qualified Appointments in 5 months.
• 40% increase in new client acquisition, fueling overall business growth.
• 100% improvement in key KPIs, including appointment-to-opportunity ratio.
• 85% email open rate, proving high engagement with prospects.
• A full calendar of high-value meetings, giving Ram General Supply’s sales team more opportunities to close deals.

Why It Worked

• Deep understanding of the electrical engineering and wholesale distribution market.
• Multi-touch strategy combining B2B telemarketing and personalized emails.
• Focus on quality over quantity. Every meeting was with a verified decision-maker.
• Seamless collaboration, acting as a true partner to RamGeneralSupply.