62+ Sales Qualified Appointments in Just 90 Days for a Leading Foam & Polymeric Manufacturing Company

Client Snapshot

• Company: Gransori
• Industry: Manufacturing Industry
• Audience served: Decision-makers in furniture, automotive, packaging, construction, and textile manufacturing companies seeking high-quality foam, polymeric, cork, and paper solutions.
• Campaign length: 3 months
• Channels used: Cold calling, email marketing
• Goal: Setting quality appointments with key decision makers

About Gransori

Gransori is a Colombian manufacturing company producing shapes and figures in foams, polymeric materials, textile fibers, cork, and paper. With 35+ years of experience, it offers high-quality solutions supported by strong human talent and technology

Challenges of Gransori

Gransori’s main challenge was scheduling meaningful appointments with qualified prospects who had both the authority and budget to make purchasing decisions. Their internal sales team was spending valuable time on unqualified leads and cold prospects, which significantly slowed down their growth trajectory. The lack of a systematic approach to prospect qualification resulted in wasted resources on meetings that rarely converted into actual sales opportunities.

Objectives

• Schedule high-quality appointments with decision-makers who have purchasing authority.
• Pre-qualify prospects to ensure productive meetings and better conversion rates
• Improve the efficiency of the sales process by focusing on qualified opportunities.s
• Reduce time spent on unproductive meetings and cold leads
• Increase the overall appointment-to-sale conversion ratio

Strategy to Overcome Challenges

Cold Calling

• Engaged targeted decision-makers to introduce Gransori’s textile offerings and value proposition
• We have utilized industry-specific talking points to establish credibility and relevance.
• Implemented strategic timing to reach prospects when they were most likely to be available

Email Marketing

• Personalized emails reinforced initial conversations and encouraged scheduling
• We created follow-up sequences to maintain engagement with interested prospects.
• Developed targeted messaging based on the prospect’s industry and specific needs

Appointment Setting

• Experienced appointment setters asked qualifying questions to ensure only serious prospects were scheduled.
• Implemented a systematic screening process to ensure only qualified prospects were scheduled
• Provided detailed appointment briefs to the sales team for better preparation and higher conversion rates

Results

• Successfully scheduled 62 appointments in just 3 months with highly qualified prospects.
• Ensured that every appointment was meaningful and likely to convert into actual business
• Freed Gransori’s sales team to focus entirely on closing deals rather than prospecting
• Achieved an average of 19 appointments per month, which represents enormous growth potential
• Significantly improved the quality-to-quantity ratio of sales meetings

Why It Worked

The success of this manufacturing lead generation campaign came from combining personalization with a structured qualification system. Only prospects who met specific criteria regarding authority, budget, need, and timeline were scheduled for appointments. This approach ensured the sales team spent time where it mattered most and could focus their energy on prospects with genuine buying intent. The dual approach of cold calling followed by email reinforcement created multiple touch-points that built trust and credibility with potential clients.

Sample Workflow

1. Identify target companies and decision-makers in furniture, automotive, packaging, construction, and textile manufacturing
2. Cold call prospects using tailored scripts specific to their business needs
3. Conduct comprehensive pre-screening questions to confirm readiness and purchasing authority
4. Follow up via personalized email to confirm appointments and provide additional information
5. Provide Gransori with a detailed appointment brief, including prospect background and qualification notes