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Done-for-you real estate agent recruiting for brokerages and team leaders. We run multi-channel outreach across calls, emails, texts, and LinkedIn, qualify every producing agent who matches your hiring criteria, and book recruiting interviews only with top producers ready to switch brokerages.
Your first qualified appointment, booked in week one – not month three.
One brokerage per market. When you sign with us, we don’t recruit for your competitors.
Every appointment verified – production volume, current brokerage, and switch intent confirmed before the meeting hits your calendar.
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BOOK YOUR FREE STRATEGY CALL
65% of brokerage leaders call recruiting their top business problem. The reason isn’t strategy or splits. It’s the daily, multi-channel execution performing agents demand, and most brokerages can’t sustain it.
Top producers don't browse job boards. Fewer than 15% switch because they're unhappy. The rest only move when shown a better opportunity.
Keller Williams, eXp, and Compass contact agents in your market weekly. 74% of top performers were recruited in the last two months — without you.
It takes 6 to 14 touchpoints before an agent considers switching. Between operations and agent support, most broker-owners cannot maintain that consistency, so recruiting slips.
Top-performing agents need 6 to 14 touchpoints across calls, email, and LinkedIn. Without daily recruiting outreach, your pipeline becomes inconsistent.
OUR PROCESS
Our recruiting combines targeted agent prospecting, multi-channel outreach, and strict qualification. Every interview booked on your calendar is with an active, top-performing agent open to switching brokerages.
We pull MLS data, license records, and transaction history to build a custom list of top-performing agents in your market. Filter by deal volume, tenure, or any criteria you set. No scraped contacts. No outdated leads.
We run multi-channel recruiting outreach across cold calling, email, and LinkedIn to connect with experienced real estate agents. Structured follow-up and nurture sequences keep producing agents engaged until they’re ready to switch brokerages.
Our recruiters speak fluent real estate. GCI, commission splits, caps, desk fees, and team structures. Top producing agents take the conversation seriously because we sound like the industry, not a generic SDR script.
We verify production volume, current brokerage, and switch intent before any agent hits your calendar. Every appointment is with a producing agent showing real intent to switch. No tire kickers, no time-wasters, no bad-fit interviews.
Every appointment lands on your calendar with a full briefing. Production volume, current brokerage, current splits, and what made them open to switching. You walk in ready to recruit, not ready to interview.
Track every outreach, conversation, and booked interview in real time. You see exactly what’s happening in your recruiting pipeline, even when you’re not on the calls.
Recruiting producing agents takes a system, not just outreach. The C.A.L.L.S.™ Framework is our 5-step process for turning a target list into booked interviews with agents ready to switch brokerages.
Calibrate
We build prospect maps, not basic lists, because 30% of recruiting success is decided before the first call.
We pull MLS production data, license records, and switch-intent signals to map experienced agents in your market. The result is a verified prospect map filtered to your exact hiring criteria: deal volume, current brokerage, tenure, GCI range, or any filter you set.
30%
Strategy
Arrange
We design outreach around your brokerage’s value proposition, not templates, because 20% of recruiting success depends on how the offer is positioned.
We build outreach around what makes your brokerage worth joining: splits, tech stack, lead distribution, culture, and growth trajectory. Cold call scripts, email sequences, and LinkedIn messages are written for the producing agents on your list, not pulled from a template library.
20%
Messaging
Launch
Multi-channel outreach, not single-channel guesswork, because 25% of recruiting success depends on consistent presence.
Calls, emails, texts, and LinkedIn messages run daily across your target list. We reach producing agents on the channels they actually answer, not just the ones we pick.
25%
Execution
Land
Strict qualification, not basic verification, because 15% of agents fail our 3-filter system before they ever reach your calendar.
We run every agent through our 3-filter system: production volume and deal history, current brokerage and split, and switch intent. Only producing agents who clear all three filters get booked on your calendar.
15%
Qualification
Schedule
We brief every appointment, not just deliver it, because 10% of recruiting success depends on what your team walks into the meeting knowing.
Every appointment lands on your calendar with a complete briefing: production volume, current brokerage, current split or cap, team setup, and the exact concerns the agent raised about their current brokerage. You walk into every meeting ready to recruit, not ready to interview.
10%
Delivery
RESULTS
Top-performing agents booked directly on your calendar, every month, in your market.
Your first qualified recruiting conversation lands in week one, not month three.
Daily multi-channel outreach across calls, emails, texts, and LinkedIn drives 2–3× more recruiting conversations than in-house efforts.
Pre-qualified and briefed agents show up prepared, so your time is spent recruiting, not chasing no-shows.
REAL SAMPLES FROM OUR CAMPAIGNS
Every email, call, text, and LinkedIn message goes out under your brokerage name, written by real estate-trained recruiters and approved by you before launch.
4 min 24 sec – Meeting scheduled
Meeting booked
3 min 26 sec – Appointment booked
Qualified lead
“… How would you rate your current cleaners on a scale of 1 to 10? — Well, they started out pretty good, and they’ve kind of steadily declined.”
Cold outreach
To: Producing Agent, Keller Williams
Subject: {{FirstName}}, your {{deals_last_90_days}} in {{city}}
Hi {{FirstName}},
Saw you closed {{deals_last_90_days}} in {{city}} last quarter. Strong run.
Quick question: is your current split capping out before December, or are you on a no-cap structure?
Reason I ask — {{BrokerageName}} is opening 2 producer seats in {{city}} this month with {{specific_split_advantage}}. Worth a 10-min look before year-end planning?
If not, no follow-up.
{{YourFirstName}} {{BrokerageName}}
Follow-up #2
To: Producing Agent, Keller Williams
Subject: Re:{{FirstName}}, your {{deals_last_90_days}} in {{city}}
{{FirstName}}, one more thing.
I pulled comparable splits for 3 agents in your range last week.
{{anonymized_dollar_figure}}/year was the average leak — mostly from cap reset timing and lead-routing fees.
Took me 20 minutes per agent.
Want me to run yours? Reply with last 90-day GCI + current split. I’ll send the math by Friday.
No call needed.
{{YourFirstName}}
Connection request note
Producing Agent, Keller Williams Realty
Hi {{FirstName}} — saw your {{closings_last_quarter}} closings in {{city}} this quarter. Quietly tracking top producers in the market for context, not pitching.
Happy to connect if you’re open.
Character count: 175 / 300
DM – (24 hrs after accept)
Producing Agent, Keller Williams Realty
Thanks for connecting, {{FirstName}}.
Quick reason I reached out — I run agent recruitment for {{BrokerageName}} and we just opened 2 producer seats in {{city}} this month.
Most top producers I talk to aren’t unhappy with their current brokerage — they just discover their split structure costs them more than they realized once we run the math.
Would it be useful if I ran a free split analysis on your last 90 days? Takes me about 20 minutes. No call required. If your current setup wins, I’ll send you the math and disappear.
Want to see this outreach running for your brokerage?
CASE STUDIES
Challenge
They were trying to grow agent count across three states using referrals and word-of-mouth. It worked early on, then completely stalled.
Outcome
A real outbound recruiting pipeline running in Texas, California, and Florida — same week we started, agents started talking back.
237 Appointments
Appointments in 6 Months
“Look, I was skeptical. We’d tried in-house recruiters and referrals for years. Nothing stuck. Six weeks in with CallingAgency we had appts booked across Texas, California, and Florida. 237 in 6 months.”
Joban Brown
BPO Homes
Challenge
Referrals slowed down. Top agents wouldn’t pick up. Internal recruiting wasn’t working.
Outcome
20 qualified appointments on the calendar every month. 100+ producing agents in the pipeline. 42+ deep in hiring talks.
141 Appointments
Appointments in 7 months
“I was spending 12+ hours a week on recruiting calls and getting nowhere. We hired CallingAgency and I got that time back. Now they book the appts, I run the brokerage, and somehow we’ve still closed 141 qualified agent interviews in 7 months.”
Jenna Bouanani
Summit View Estates
We work with brokerages and real estate teams that want a consistent pipeline of experienced agents, without pulling leadership away from closing deals and growing their brokerage.
WHY CALLINGAGENCY
Brokerages don’t just hire us once. They renew because every quarter we deliver booked interviews with producing agents, not lists, not lead scores, not generic outreach.
We don’t chase any agent with a license. Every prospect is filtered for production volume, transaction history, and target fit, pulled from MLS data, not scraped lists.
Recruiting runs every business day across calls, emails, texts, and follow-ups, regardless of your week’s calendar or market conditions. The pipeline never goes quiet because you got busy.
We bypass gatekeepers, voicemail loops, and outdated contact lists. Our recruiters reach producing agents directly, on the channels they actually answer.
Calls, emails, texts, and LinkedIn run in parallel across your target list. Top agents get reached on the channel they prefer, not just the one we picked.
Your first qualified recruiting appointment lands within week one, not month three. Recruiting starts producing the same week we start working.
If a booked appointment doesn’t meet our qualification standard (production, brokerage, switch intent), we replace it at no cost. You only pay for appointments that actually count.
30-min discovery call. We’ll review your hiring goals, current pipeline, and whether we’re a fit for your market.
Real estate agent recruiting is the process of finding, contacting, and converting licensed agents, especially active producing agents, to join your brokerage or team through targeted outreach, qualification and consistent follow-up.
We handle the full outbound recruiting process across calls, emails, texts, and LinkedIn outreach to producing real estate agents in your market. Our recruiters qualify each agent against your hiring criteria (production volume, current brokerage, switch intent), then book the interview directly on your calendar. You only step in for the closing conversation.
A producing agent is a licensed real estate professional actively closing deals, generating commissions, and completing transactions consistently in their market. We can filter further by GCI, deal volume, tenure, current brokerage, team structure, or any criteria you set.
Most brokerages see their first qualified recruiting appointment within week one. The first signed recruit typically lands in 30–60 days, depending on your sales cycle and how often you take meetings. Pipeline maturity (consistent monthly recruiting) builds over the first 90 days.
Every appointment comes with the agent's production level, current brokerage, GCI range, current split/cap, team structure, and detailed notes on why they're open to switching brokerages.
We use a multi-channel outreach mix including cold calling, email, LinkedIn, and SMS, running daily across your target list. Different agents respond to different channels, so we cover all of them to maximize response rates.
Pricing depends on your market size, how many appointments you want per month, and your target agent profile. Most brokerages invest in a monthly retainer that pays back through a single recruited agent. We give a transparent quote on the strategy call, including projected appointment volume and expected ROI based on your average agent's GCI contribution.
No. We only work with one brokerage per market. Once you sign with us, we don't recruit for your competitors. You get exclusive recruiting service in your market for as long as we work together.
If a booked appointment doesn't meet our qualification standard (production, current brokerage, switch intent), we replace it at no cost. You only pay for appointments that actually count.
No. We work month-to-month with a 30-day cancellation notice. We show up every month with booked interviews, so you decide whether to keep going.
Yes. We work with independent brokerages, real estate teams, franchise offices (RE/MAX, Keller Williams, Coldwell Banker, eXp, Compass, Sotheby's, Century 21), luxury firms, commercial brokerages, and multi-office organizations. Our recruiting process adapts to your structure while keeping the same daily outreach standards.
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