Imagine this: your team is booked months in advance, and you’re getting payments like clockwork. Also, think no longer you have to think about where your next job is coming from!
Seems like you are dreaming! Nope! You are not dreaming! Even I am not freaking out! It is the reality of landing steady cleaning contract leads that makes your business grow!
Now let’s come to the point. When you want to turn your business from starting to growing, the first question that comes to your mind is- âHow can I find a commercial cleaning contract?â
Well, the steps below will show you exactly how smart commercial cleaning companies are winning big contracts, and how you can too.
Let’s see the best ways to find a commercial cleaning contract
Best Ways to Find Commercial Cleaning Contracts
The first condition to make your janitorial business like a pro-at first, do your business like a strategist. You can make your cleaning business a reputable brand only when you have steady & long-term clients.
Here are our field-tested methods to consistently win cleaning contract leads in todayâs competitive market.
Just follow these methods properly!
List Your Business Online
â88% of consumers who search for a local business on a mobile device call or visit within 24 hours.â Source: Nectafy / Google Mobile Search Behavior Study
If your business doesn’t show up online, you are certainly very far from your business goal. Today, people do every search online. If you are not available online, that means you practically do not exist.
Being present in online directories and maps helps you capture leads from people who are searching for your service online. So do the following things-
- Create profiles on Google My Business, Yelp, and Bing Places.
- Create Facebook. LinkedIn, Twitter, Instagram, and Pinterest accounts.
- Add clear contact details on every social account.
- Include real photos and regularly update your listings.
- Add before and after service photos/videos.
- Request and respond to customer reviews to boost credibility.
- Use industry directories or platforms that feature janitorial bids.
Network With Local Businesses:
Do not neglect the power of local business centers. They can spread you, can give you a link to get a commercial cleaning contract. Moreover, meeting people face-to-face is still one of the fastest ways to build trust and credibility.
Business owners often prefer working with someone theyâve met in person. However, do the following to get better results-
- Attend all local business fairs/expos, BNI groups, and property management events.
- Introduce your cleaning service to hospital authorities, NGO, non-profit organizations, gym owners, school administrators, and realtors.
- Form referral partnerships with non-competing services (e.g., pest control, electricians, gardeners, local small cleaners).
- Go for the free campaign with an NGO/school or other non-profit organizations in your local area.
- You can also apply modern Janitorial Marketing strategies that combine local networking with online visibility
Use Cold Calling and Email Outreach
Direct outreach still works. But you need to be smart and target-oriented to do your business well.
If you reach out with a clear value proposition, many businesses will listen. To make it smart and targeted, here are the tips-
- Find leads by verifying their contact list. io or Apollo are the best tools for doing so.
- Send personalized emails that can solve individual cleaning-related problems.
- Make the subject line very focused and attention-grabbing.
- Do follow up regularly. Most deals happen minimum of 3 or 4 touchpoints.
- Offer a free site visit or quote to break the ice!
Run Targeted Facebook & Google Ads
Do not rely only on your unpaid marketing! Paid ads sometimes help you to reach the decision-makers when they urgently need your service.
With the right targeting and messaging, these platforms are powerful for lead generation.
- Use Facebook Ads to target office admins, HR teams, or local facility managers.
- Google Ads are great for intent-based searches like âoffice cleaning near me.â
- Send traffic to a dedicated landing page where you can collect your targeted cleaning contract leads.
- People who click you but do not become your paying customer-retarget them and follow up with them after a decent interval.
Offer Free Demonstrations or Trial Periods
Offering a free cleaning demo is one of the fantastic ways to find a commercial cleaning contract! Sometimes you can win a long-lasting contract just by showing them how you do your work and how you maintain your work values.
Therefore, a short free trial can earn long-term trust and demonstrate your reliability.
- Offer a free one-time clean or a discounted trial week/free trial.
- Use the free trial to impress your targeted clients effectively.
- Once any of your future clients take the trial service, ask them for feedback. Also, tell them if they have any other cleaning issues or not.
- Keep patience, do not treat the user as if they are taking your free offer. Value their free service taking. Gradually, your goodwill will be spread, and the free service taker will also pay you in the future.
Optimize Your Website for Local SEO
Doing a cleaning service business without a user-friendly website means you are pouring water onto the sands! Of course, make a website for your cleaning service business first.
Ensure your website is good, user-friendly, and attractive to all types of users. Your website should attract and convert leads even while you are sleeping. Optimize your website with local SEO so that local service takers, when searching for the service you provide, can find you first!
- Post content with proper keywords. Like- best commercial janitorial service (your city)!
- Ensure your content is SEO optimized.
- Add location-specific service pages and a clear contact form.
- Display testimonials, licenses, and photos of your work.
- Add different types of tutorials, before and after videos, on your website.
- Use Janitorial Bidding Software or an instant quote form for faster conversions.
- Make sure your site is mobile-friendly and loads fast.
Register as a Vendor With Corporations or Governments
Large organizations and public institutions often work with a list of approved vendors. So register as a vendor with such a corporation or government organization, let open a big door for you to get more commercial cleaning contracts on your list.
Plus point, these contracts are maximum highest-paying and longest-lasting contracts.
- Register on SAM.gov (for U.S. federal contracts) or local government portals.
- Also, make connections with the hospital authority and facility managers in malls, universities, and other big organizations.
- Prepare all compliance documents, like licenses, insurance, and certifications.
- Also, monitor all platforms that regularly publish janitorial bids.
Ask Existing Clients for Referrals
Happy clients are your best marketing tools. Therefore, don’t feel shy to ask them to refer you. They can refer you to their friends, colleagues, relatives, etc.
It is the easiest way to get warm leads who already trust you.
- Create a referral program with rewards like discounts or gift cards.
- Make the gift precise for them.
- Ask for customer reviews to boost your online reputation.
- Testimonials and referrals often convert better than ads. So go for those.
What is My Suggestion to Get a Commercial Cleaning Contract?
There are some other personal suggestions by which I most often grow my commercial contracts. Besides following the aforementioned strategies, you can also follow these-
- Go for direct reach: Visit offices, retail spaces, or other commercial buildings. Introduce yourself to the manager here. Try to make a personal connection as well.
- Offer a competitive price: Especially when you are new, do not demand too much! Also, do not ask the same your competitor is taking. As you are new, so offer an attractive price.
- Give free spot cleaning on the first visit. Before you clean the full area, clean a small part like a restroom, reception area, or a few workstations for free. After that, ask for their feedback, make improvements, and do the full cleaning accordingly.
- Study your competitors very deeply. Look at their websites, reviews, pricing, and client complaints. Offer something they are missing. Like- better communication, eco-friendly products, after-hours support, etc.
- Keep good communication even with your past clients. Following up with them frequently shows professionalism and reliability on your end.
- And finally, when you’re new in this field, try to clean up every type of business. Focus on a niche, that is, salons, clinics, daycares, coworking spaces, etc. Know their requirements, and follow them accordingly. This will gradually help you to become a go-to cleaner even in broader cases.
Finally, a Big Note for You!
The reality is far from your thoughts! Winning the commercial cleaning contract isnât just about advertising or offering the lowest price. Rather, it is about how you build trust, show your value, and be strategic in your approach.
So, the methods we showed here could be helpful only when you use them properly and consistently.
Also, donât underestimate the personal touches. Say a smiley hello, give a firm handshake, a well-timed follow-up, or a small trial service can often close a deal faster than any ad.
What can set you apart from others is your low hunger, good approach, your hard work, and your honesty.
So, did you get your answer toââ How can I find commercial cleaning contract?â If so-now start your quick implementation!